Implementing a SSL certificate, or a Secure Sockets Layer certificate is a way to ensure the safety and privacy of your users and potential customers. SSL certificates offer a number of benefits and advantages over other websites that choose not to install and utilize a verified certificate themselves.
Keeping Up With Google Panda Updates
Because of Google Panda's recent updates within the search engine, installing a SSL certificate to your own website has never been more highly recommended. Google is determined to share websites and URL's that are ranked as "quality", often triggered by discovering the use of a SSL certificate. By sharing quality and safe websites, Google is less likely to expose potentially threatening websites to browsers online.
Encrypting Data and Keeping it Secure
SSL certificates help by encrypting data and keeping it secure, away from potential hackers and online thieves with malicious intent. SSL certificates provide storage for encrypted data -- making it nearly impossible to gain access to -- giving your users peace of mind whenever they are making purchases or browsing the site themselves.
Establish Your Business and Brand Online
By having a credible SSL certificate, it is much easier to establish yourself as an online business or brand. Making a name for your brand while having users and customers trust you is essential when you are looking to have an impact in any field or industry, regardless of the products and services you are looking to sell.
Visual cues from web browsers also allow visitors to know when their connection is secured. A Standard SSL certificate will show a lock icon, while a Premium SSL certificate will show a green bar and text. Visitors will trust your website more when they see these cues, which, on top of increased search ranking results, will result in higher conversion rates.
Overall, the disadvantages of using SSL are few and the advantages far outweigh them. It is critical that you properly use SSL on all websites that require sending sensitive information. Proper use of SSL certificates will help protect your customers, help protect you, and help you to gain your customers trust and sell more. Understanding the benefits of SSL certificates is a way for you to ensure your website is set up properly whether you are storing user information and data or if you want to allow customers to make purchases directly from your website itself.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.