A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers. Let’s take a look at the most common mistakes that businesses make when designing their “Who We Are” page.
Lack of Relevant Information
While it is important to tell the story of your company, less focus should be placed on accomplishments and more should be focused towards what the business does. Make sure to include information on how the company was founded, the core values of the business, and what motivates you. This is the place to show off your personality and have fun, so avoid generic corporate talk.
Plain Text Without Visuals
According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. In order to make a good first impression, compose shorter paragraphs, use headlines appropriately, organize with bullet points, and incorporate photos and videos.
Too Much Content
This isn’t the time or place for a complete autobiography. Your “Who We Are” page should be concise and generally under 400 words. Most individuals do not have the time or patience to read large text blocks, especially on a mobile device. A great way to cut down on the amount of content is through providing links to publications where achievements are mentioned.
No Contact Resources
One of the most costly mistakes that a business can make on their website is leaving out their contact information. At the very least, this page should include an email address, phone number, and social media handles. If visitors have additional questions or concerns, they are going to seek out contact resources to find out more about products and services.
Brian Cozzi, Inc. has a team dedicated to both website design and development, ensuring that your site is aligned perfectly with your business goals. If you are looking to revamp or create a new website for your company, contact us to learn more about your options.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.