In today’s technologically advanced society, a website for your business is a necessity. Unfortunately, many businesses make significant mistakes that inhibit the connection with customers and hinder sales. Brian Cozzi, Inc. understands the interworking of website components and can easily identify the common reasons for website fails. Let’s review them below.
It’s Not Mobile Friendly – Mobile and tablet usage has surpassed desktop computers. As the mobile devices continue to grow, it is essential to make your website mobile-friendly. There are still a great percentage of sites that significantly lack in this category, which is not only bad for business, but can lead to penalties from major search engines, decrease conversation rates, and make for a poor customer experience.
Too Much Jargon – While you may be tempted to demonstrate your expertise in your field through using technical language and industry jargon, consumers who aren’t as savvy may be turned off by their overall lack of understanding. Instead, use simple and straightforward language that customers can easily understand.
Lacks Content – When consumers visit your website, they are looking for a product or service to solve a problem. That is why your site needs fresh and valuable content. A great way to increase relevant content is through starting a blog, which is a double bonus as it also helps boost SEO and content marketing efforts.
Hides Information – Outside of content that describes your business and services, customers want to easily locate information such as the address of your company, contact information, social media plugins, hours, and potential pricing. If a user is unable to get ahold of you, conversion rates drop significantly.
Slow Loading Times – Users enjoy navigating websites that load quickly. According to Kissmetrics, 47 percent of consumers expect a site to load in less than two seconds. If you want shoppers to return to your site in the future, ensure that their website experience is enjoyable. Website speed can easily be tested using tools like Pingdom and GTmetrix.
If your business currently has a website that is out-of-date or experiencing any of the aforementioned problems, it is time to call in the professionals. Brian Cozzi, Inc. aims to personalize your experience and provides a step-by-step process that you can easily follow along with. Contact us today for a free consultation!
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.