While it is nearly impossible to make an accurate prediction about something as rapidly innovative as web design, broad assumptions that align with current technological breakthroughs can offer some insight into the future. Generally speaking, new technological innovations and wide-range adoption take approximately twenty to thirty years before they are accepted as the new norm. When society references the “next big thing”, it has usually been around for quite some time within limited circles. Examples include email, wearable devices, and the Internet.
The Internet began as the Advanced Research Projects Agency Network, or simply known as ARPANET, in 1969. It wasn’t until the 1990s that it became the next big thing all businesses and individuals sought out. Similarly, the first hosted email was the Massachusetts Institute of Technology’s Compatible Time-Sharing System (CTSS) in 1965. The general public was not exposed to this concept until around the time the Internet came into play. Lastly, the idea of wearable devices hit the MIT Media Lab in 1991. Once additional help and resources penetrated the concept, it hit the popular market with products like the Apple iWatch.
Although we have seen a huge boom in the public’s intake of technological advances over the past thirty years, in the relatively near future, we may be interacting and absorbing information in fundamentally different ways than we do today. Web pages as we know them are likely to be vastly different and have the potential to generate targeted designs for individual users. Contextual computing will drastically change the way in which we create and interact with content. For those of you not familiar with this concept, it refers to technology that understands its users, their needs, and the environment it is operating in.
The implications for website design, and more specifically, integrating this technology into our everyday lives has already begun to show. For example, Google Home is a way for users to quickly access information and assign tasks without having to use an actual laptop. Marketed as a “home assistant”, this smart speaker can filter through content on the Internet and interact with users, eliminating the step of accessing a website. Design will take on a role more focused around relaying content in ways we are unable to comprehend at this time. Brian Cozzi, Inc. is dedicated towards staying up to date on the most recent trends in technology, which has shown in the evolving website designs for clients in a variety of fields.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.