Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends. Let’s review the four leading strategies to know for 2017.
1. 360 Degree Videos
Virtual reality has skyrocketed in popularity, but it doesn’t take high-priced gear to provide this form of user experience. A split test was conducted by Magnifyre that compared a regular video to a 360-degree video that showed an increase of 28.81% more views than standard. Many wonder how you can create this type of video without paying for a pricey professional. The technology turns out to be surprisingly cheap. If you want to boost your engagement, consider investing in a 360-degree camera.
2. Videos on Sales Pages
While it is not necessarily a new tactic, it has been increasing more and more. A few years ago, VWO conducted a case study that showed videos posted on client sales pages boost conversions by 46%. This strategy has become easier than ever and is accompanied by detailed analytics on how prospective customers interact with those videos. Although not everyone will watch them, the people who do will experience higher engagement.
3. Live Video Streaming
Live streams are all the rage today. People spend three times more time watching live videos than one that has simply been uploaded. That makes for a difficult number to argue with. If you intend on engaging in video marketing on social media sites, incorporate live video streaming. Statistics show that 80% of people prefer to watch live video than reading a blog.
Snapchat is a social media application that has been around for some time now, but recently the app went public for a whopping $29 billion. As of 2016, users were consuming 10 billion videos per day. If you are planning to engage in video marketing, don’t ignore one of the most popular channels out there.
In general, surveys have consistenly reported that marketers are planning to increase their video budgets in the future. Live video streaming is one of the most attainable goals for everyday users. Alternatively, 360-degree videos can add an edge to your business. Regardless of what your niche may be, Brian Cozzi. Inc. has you covered. Through video production services, you have endless opportunities to showcase your brand and portfolio.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.