Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends. Let’s review the four leading strategies to know for 2017.
1. 360 Degree Videos
Virtual reality has skyrocketed in popularity, but it doesn’t take high-priced gear to provide this form of user experience. A split test was conducted by Magnifyre that compared a regular video to a 360-degree video that showed an increase of 28.81% more views than standard. Many wonder how you can create this type of video without paying for a pricey professional. The technology turns out to be surprisingly cheap. If you want to boost your engagement, consider investing in a 360-degree camera.
2. Videos on Sales Pages
While it is not necessarily a new tactic, it has been increasing more and more. A few years ago, VWO conducted a case study that showed videos posted on client sales pages boost conversions by 46%. This strategy has become easier than ever and is accompanied by detailed analytics on how prospective customers interact with those videos. Although not everyone will watch them, the people who do will experience higher engagement.
3. Live Video Streaming
Live streams are all the rage today. People spend three times more time watching live videos than one that has simply been uploaded. That makes for a difficult number to argue with. If you intend on engaging in video marketing on social media sites, incorporate live video streaming. Statistics show that 80% of people prefer to watch live video than reading a blog.
Snapchat is a social media application that has been around for some time now, but recently the app went public for a whopping $29 billion. As of 2016, users were consuming 10 billion videos per day. If you are planning to engage in video marketing, don’t ignore one of the most popular channels out there.
In general, surveys have consistenly reported that marketers are planning to increase their video budgets in the future. Live video streaming is one of the most attainable goals for everyday users. Alternatively, 360-degree videos can add an edge to your business. Regardless of what your niche may be, Brian Cozzi. Inc. has you covered. Through video production services, you have endless opportunities to showcase your brand and portfolio.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.