In terms of social media, Facebook continues to be the reigning champ where friends and businesses can share content online. In recent years, Facebook has grown into a venue for companies to engage in marketing campaigns, interact with customers, and promote their goods and services. Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed. Let’s examine ways to broaden your reach through Facebook.
1. Develop a Business Page
Creating a Facebook page for your business is not only a great free marketing tool, but it also allows companies to identify themselves through sharing links, posting infographics, and providing blog articles. Brian Cozzi, Inc. has mastered the art of social media marketing through customizing blogs that can be shared on business websites as well as other high traffic areas such as Facebook.
2. Advertising With Classic Ads
Facebook offers ads that appear in the side columns of their site, as well as in the News Feed. Through utilizing Marketplace advertising, it enables your business to increase likes and website clicks through targeting demographics such as user age, location, education, and interests. Additionally, you can set ad budgets and monitor performance through measurement tools.
3. Promoted Posts
Facebook provides a feature to page owners called Promoted Posts, which enables users to pay a flat rate in order to have their posts reach a specified number of individuals. This could be a great way to help your blog articles reach as many followers as possible. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. Now imagine being able to reach a guaranteed number of potential clients. This is the intended purpose behind promoted posts.
According to eMarketer, 41% of small businesses within the United States now utilize Facebook as part of their online marketing strategy. Unfortunately, this statistic means nothing if you do not know how to approach it in the right manner. There is an underlying need for business owners to understand which strategies and practices will produce a positive ROI. Brian Cozzi, Inc. can do the work for you through managing your social media marketing tactics. Contact us today to learn about your options and ways to enhance your business today!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.