Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At Brian Cozzi, Inc., website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments by business owners that have become not only humorous, but also painfully accurate. Let’s look at the top eight signs that your company needs a new website.
1. The website looks like it is from the 90s…and it is.
2. The website is in major need to updates, but your family members who managed it are now unavailable.
3. The animated gif of your company’s dancing mascot is getting tired and doesn’t relay the proper marketing message.
4. Your company PowerPoint presentations offer more content information than your current site.
5. You aren’t sure how many visitors your website generates, or what they do once they get there.
6. The site contains the standard resolution size of 800x600, which was popular nearly 20 years ago.
7. Even employees are unable to navigate the site to find relevant content.
8. The website runs so slow that you can eat lunch while navigating between pages.
Don’t force yourself to rely on tech savvy family members or outdated software packages containing limited capabilities. There are a number of modern tools that can help build a fresh new site, although at times these can be confusing to understand. If you need help and want the job done right, contact Brian Cozzi, Inc. to design and develop your business website!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.