While Facebook still ranks as the top social media network, Instagram is climbing the ranks with more than 500 million users and counting. It is a social network that enables business owners to utilize a great marketing platform aimed at reaching potential clients from across the world. Although it seems fairly straightforward, there are specific ways that you can improve your Instagram marketing to gain followers on a steady and consistent basis. The more people you can connect with, the larger your audience for your products and services. Let’s look at some key marketing tips to help grow your brand on Instagram.
1. Take Advantage of Free Tools
With the recent addition of business profiles, Instagram is taking on a similar stance to that of their sister company, Facebook. Complete with a Contact call to action button, it enables users to email, call, or text the business. Furthermore, business profiles can access Insights, which are analytics that gives users access to engagement data.
2. Cross Promotion
A great feature that Instagram offers is its ability to add followers that already love your brand on other social media profiles. For example, you can invite Facebook followers to follow you on your Instagram profile, giving them another way to socially connect to your brand.
3. Keep Things Simple
While you want to post often enough that your brand remains relevant, you don’t want to overwhelm followers through posting too frequently. Although there is no magic formula for how many times a company should post per day, a starting point is generally twice, with alternating times. This can help your business discover when the highest level of engagement occurs.
4. Interact With Followers
This is a huge way to gain more loyalty among your brand. If a follower takes the time to leave a comment on your post, reply back and thank them for their interest. Furthermore, incorporate ways to get others to interact with your post. This can include a simple request to have users tag friends that would love the product or service.
5. Repurpose Content From Other Accounts
Trying to devise content for multiple social media accounts can be time-consuming. Consider repurposing content from your other relevant accounts, such as Facebook or your website. This can ensure fluidity and gain more exposure to your targeted audience.
With over 40 billion images shared, Instagram generates an average of 80 million photos per day. This creates a community of users around the world and serves as an excellent way to market your brand. Allow professionals at Brian Cozzi, Inc. to help you explore the potential of Instagram for your business and manage your social media marketing tactics.
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