There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields. Let’s examine the top three components that contribute to an unsuccessful blog.
1. Lack of Frequency
Each business has their own specific needs. When talking in blog terms, frequency plays an important factor in the overall success of this form of content creation. It is essential to determine whether a daily, weekly, or monthly schedule is appropriate for your business. Think quality over quantity though. If you are posting daily but the content is lackluster, you may be better off posting less frequently but providing killer articles.
2. Lack of Distribution
If you are going to spend the time to write content, make sure that people actually read the blog. While Facebook is one of the best platforms for promoting your blog, there are a number of others outlets that can be utilized such as LinkedIn, Twitter, Google, and Instagram. Use Google Analytics to evaluate the audience your content is reaching and make changes accordingly.
3. Lack of Strategy
Domain authority is a score based on a 100-point scale that predicts how well a website will rank on major search engines. To increase domain authority, you need quality backlinks that refer back to your site from external websites. While conducting internal blogging is a good thing, you should also focus on external blogs. When you post on other sites, you can often include a link back to your site.
Successful blogging isn’t rocket science. There are simple resolutions to common issues that businesses face when generating content. Figure out the best strategy to generate increased traffic. Brian Cozzi, Inc. is dedicated to social media marketing and has extensive experience in media strategy, marketing planning, campaign management, and content creation. To learn more, contact us for a free consultation.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.