If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences. Let’s review the most important ranking factors for local search optimization.
It is imperative to include contact information including name, address, and phone number in the header or footer of your site to increase local search results. This doesn’t require wordy content or headers full of local text phrases. The area code and address help associate the website with the local area.
Similar to national search engine optimization efforts, local SEO relies on both quantity and quality of inbound links to local business websites from external sites. This could be a great goal for an Internet marketing campaign.
Google My Business and Google+ are imperative social media profiles that should contain optimized categories and relevant keywords in business descriptions. These factors significantly influence the search in the same way that the proximity of a business address influences close company recommendations.
The availability and consistency of contact information on other third-party local business directories is imperative. Examples include Yelp, Yellow Pages, Foursquare, and TripAdvisor. If the information is not the same, it gives off a poor impression and will not properly show up in searches.
Website User Behavior
The behavior of users on your site including click through rates from search, check-ins, and calls to a business significantly impact local SEO, as does mobile modality usage. Make sure that your site is geared towards all types of devices.
Local SEO doe not require the insertion of a business location throughout content. Through adding your address and phone number to the footer or header of your site, using local area codes, initiating social media outlets, and checking business directories for accurate information, you can significantly increase your efforts. Professionals at Brian Cozzi, Inc. can walk you through this process and help gear your site towards local SEO.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.