If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon.
The use of mobile devices has become the norm, enabling individuals to stay connected to the digital world and manage responsibilities without being tied down to their desk. According to Pew Research Center, 25 percent of all smartphone owners conduct most of their online browsing on their mobile phone. Furthermore, a third of retailers report that over 20 percent of their traffic comes from the mobile web.
Responsive web design is now on the rise in response to this increasing trend, allowing Brian Cozzi, Inc. website developers to adapt your current layout without removing mass amounts of content. Businesses are no longer burdened with creating two independent websites and can now develop a single responsive website that adapts and accommodates to all devices. The top advantages of using responsive design include:
An increase in online conversions.
Lower cost than developing separate sites for desktop and mobile usage.
Consistent user experience across varied devices.
Higher ranking and more search traffic.
Google is a significant advocate for responsive website design stating that it “keeps desktop and mobile content on a single URL, making it easier for users to interact with, share, and link to.” Furthermore, Google is able to discover content more efficiently and assign indexing properties. If you are ready to provide a mobile-friendly platform for your website, contact Brian Cozzi, Inc. and allow us to accommodate your online business and individual needs.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.