Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well maintained website is critical and requires regular maintenance to not only retain customer interest, but to highlight search engine rankings, and present new information to your targeted audience.
A website that is properly maintained will successfully attract new customers while keeping the interest of existing clients. Your website should keep information up-to-date by routinely refreshing the content and ensuring optimum functionality. This could entail checking that contact forms work, address and phone numbers are accurate, and products and services are still being offered.
Search engine rankings are dependent on continued website maintenance. If a website contains old content which ranks lower in search engine listings, you could be doing more harm than good. Many search engines, including Google, frequently check HTTP header’s “if-modified-since” to determine whether it is worth crawling or not. If frequent modifications are not made, your website may be pushed below active competitors, costing you business over time.
Your website is a public reflection of your brand image. That being said, poorly maintained websites could contain a multitude of errors, broken links, dead pages, and outdated information. This relays the message that you have a sloppy corporate image. Routine maintenance is essential to identify and fix these issues, leading to an increase in conversions over time.
Website maintenance plays a bigger role in your business than you may think. Maintenance can cover critical key areas such as performance monitoring, publishing, and feedback, among others. Through hiring an experienced professional at Brian Cozzi, Inc. to manage all your website maintenance needs, you can ensure that your business website will provide the highest level of service to visitors and accurately depicts your brand. Contact us today to learn about the benefits of website management.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.