Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well maintained website is critical and requires regular maintenance to not only retain customer interest, but to highlight search engine rankings, and present new information to your targeted audience.
A website that is properly maintained will successfully attract new customers while keeping the interest of existing clients. Your website should keep information up-to-date by routinely refreshing the content and ensuring optimum functionality. This could entail checking that contact forms work, address and phone numbers are accurate, and products and services are still being offered.
Search engine rankings are dependent on continued website maintenance. If a website contains old content which ranks lower in search engine listings, you could be doing more harm than good. Many search engines, including Google, frequently check HTTP header’s “if-modified-since” to determine whether it is worth crawling or not. If frequent modifications are not made, your website may be pushed below active competitors, costing you business over time.
Your website is a public reflection of your brand image. That being said, poorly maintained websites could contain a multitude of errors, broken links, dead pages, and outdated information. This relays the message that you have a sloppy corporate image. Routine maintenance is essential to identify and fix these issues, leading to an increase in conversions over time.
Website maintenance plays a bigger role in your business than you may think. Maintenance can cover critical key areas such as performance monitoring, publishing, and feedback, among others. Through hiring an experienced professional at Brian Cozzi, Inc. to manage all your website maintenance needs, you can ensure that your business website will provide the highest level of service to visitors and accurately depicts your brand. Contact us today to learn about the benefits of website management.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.