Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well maintained website is critical and requires regular maintenance to not only retain customer interest, but to highlight search engine rankings, and present new information to your targeted audience.
A website that is properly maintained will successfully attract new customers while keeping the interest of existing clients. Your website should keep information up-to-date by routinely refreshing the content and ensuring optimum functionality. This could entail checking that contact forms work, address and phone numbers are accurate, and products and services are still being offered.
Search engine rankings are dependent on continued website maintenance. If a website contains old content which ranks lower in search engine listings, you could be doing more harm than good. Many search engines, including Google, frequently check HTTP header’s “if-modified-since” to determine whether it is worth crawling or not. If frequent modifications are not made, your website may be pushed below active competitors, costing you business over time.
Your website is a public reflection of your brand image. That being said, poorly maintained websites could contain a multitude of errors, broken links, dead pages, and outdated information. This relays the message that you have a sloppy corporate image. Routine maintenance is essential to identify and fix these issues, leading to an increase in conversions over time.
Website maintenance plays a bigger role in your business than you may think. Maintenance can cover critical key areas such as performance monitoring, publishing, and feedback, among others. Through hiring an experienced professional at Brian Cozzi, Inc. to manage all your website maintenance needs, you can ensure that your business website will provide the highest level of service to visitors and accurately depicts your brand. Contact us today to learn about the benefits of website management.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.