Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time. While this statement can be true if you are writing boring content with no direct correlation to your services or products, blogs with interesting content can improve your business exponentially.
The main goal of a blog is to make clients consider using your business as a vendor and keep the right consumers coming back for future consideration. It serves as a form of conversation and communication with prospective clients, and also depicts your areas of expertise. Think about why prospects come to your website in the first place. If they are looking for someone to design their logo, develop their website, enhance search engine optimization, or other services, they probably directly searched for those terms.
Your blog can help sell them before they ever make the first call to your company as it provides a sense of trust prior to them throwing down hundreds or thousands of dollars. Through showing customers what they can expect, most of the selling work has already been completed. Additionally, when you can write about areas of expertise, you set yourself apart from the rest and will be seen in a different light than your competition.
Overall, blogging is one of the most valuable tools that a business can use. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. This may be directly linked to the interplay with Search Engine Optimization (SEO), which may steer potential clients to your site. If you are interested in sharpening your business focus and staying ahead of the curve, reach out to Brian Cozzi, Inc. We specialize in website content, blogging, and SEO strategies to increase traffic to your site!
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.