Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time. While this statement can be true if you are writing boring content with no direct correlation to your services or products, blogs with interesting content can improve your business exponentially.
The main goal of a blog is to make clients consider using your business as a vendor and keep the right consumers coming back for future consideration. It serves as a form of conversation and communication with prospective clients, and also depicts your areas of expertise. Think about why prospects come to your website in the first place. If they are looking for someone to design their logo, develop their website, enhance search engine optimization, or other services, they probably directly searched for those terms.
Your blog can help sell them before they ever make the first call to your company as it provides a sense of trust prior to them throwing down hundreds or thousands of dollars. Through showing customers what they can expect, most of the selling work has already been completed. Additionally, when you can write about areas of expertise, you set yourself apart from the rest and will be seen in a different light than your competition.
Overall, blogging is one of the most valuable tools that a business can use. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. This may be directly linked to the interplay with Search Engine Optimization (SEO), which may steer potential clients to your site. If you are interested in sharpening your business focus and staying ahead of the curve, reach out to Brian Cozzi, Inc. We specialize in website content, blogging, and SEO strategies to increase traffic to your site!
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.