Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time. While this statement can be true if you are writing boring content with no direct correlation to your services or products, blogs with interesting content can improve your business exponentially.
The main goal of a blog is to make clients consider using your business as a vendor and keep the right consumers coming back for future consideration. It serves as a form of conversation and communication with prospective clients, and also depicts your areas of expertise. Think about why prospects come to your website in the first place. If they are looking for someone to design their logo, develop their website, enhance search engine optimization, or other services, they probably directly searched for those terms.
Your blog can help sell them before they ever make the first call to your company as it provides a sense of trust prior to them throwing down hundreds or thousands of dollars. Through showing customers what they can expect, most of the selling work has already been completed. Additionally, when you can write about areas of expertise, you set yourself apart from the rest and will be seen in a different light than your competition.
Overall, blogging is one of the most valuable tools that a business can use. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. This may be directly linked to the interplay with Search Engine Optimization (SEO), which may steer potential clients to your site. If you are interested in sharpening your business focus and staying ahead of the curve, reach out to Brian Cozzi, Inc. We specialize in website content, blogging, and SEO strategies to increase traffic to your site!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.