The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction. Brian Cozzi, Inc. understands that designing your home page is the most important element in website development.
Executing without planning will produce unsuccessful results and create a negative first impression. Don’t just jump into picking a theme with hundreds of options through WordPress. Work with professionals who understand marketing and take your goals into consideration. They realize the importance of defining a target audience and laying out the navigation of your site. Website users rely on ease of use that clearly directs to core pages.
Think of some great websites you have visited before. The home page has enough text to give visitors a quick overview of who the company is and what they do. This information must be brief while still being informative. With easily digestible content, users will then navigate to other areas of the website. This brings me to the next topic: site design. A professional designer at Brian Cozzi, Inc. is able to provide a custom theme unique to your business.
Not all website themes are created equal. The best websites are designed with a specific target market in mind. Furthermore, the content should be geared towards the consumers you wish to draw in. If you need assistance with the design and development of your website home page, contact Brian Cozzi, Inc. for exceptional knowledge and service.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.