When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster.
Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality. The problem is that people frequently believe websites are simply comprised of a logo, color scheme, and text. If that were the case, anyone could do it.
What’s worse is that companies like Wix or GoDaddy offer appealing packages, promising to have your site up and running within minutes.
Keep in mind that real websites typically have more than five pages and do not look identical. These packages often generate zero leads, sales, or revenue because they are not tailored towards the company’s specific field. When website design is done correctly, it encompasses an entire process gauged around your company’s brand. A professional website designer essentially guides clients through the process, ensuring that only the best elements are used within the project.
Designers with extensive experience, such as Brian Cozzi, Inc., are not afraid to tell you when your blogs are lousy, if your content doesn’t make sense, or that your images are not high resolution enough to use. Take a back seat and listen to their advice. In the end, you will have a website that is unique, easy to use, and easy to find.
While people who want to take on the initiative to create their own websites should be applauded, it can inhibit your company’s success. A professional knows the ins and outs of design, SEO, and how to help generate leads and sales. If you are interested in learning more about creating a professional site that works for your business, contact Brian Cozzi, Inc. for a consultation!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.