When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster.
Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality. The problem is that people frequently believe websites are simply comprised of a logo, color scheme, and text. If that were the case, anyone could do it.
What’s worse is that companies like Wix or GoDaddy offer appealing packages, promising to have your site up and running within minutes.
Keep in mind that real websites typically have more than five pages and do not look identical. These packages often generate zero leads, sales, or revenue because they are not tailored towards the company’s specific field. When website design is done correctly, it encompasses an entire process gauged around your company’s brand. A professional website designer essentially guides clients through the process, ensuring that only the best elements are used within the project.
Designers with extensive experience, such as Brian Cozzi, Inc., are not afraid to tell you when your blogs are lousy, if your content doesn’t make sense, or that your images are not high resolution enough to use. Take a back seat and listen to their advice. In the end, you will have a website that is unique, easy to use, and easy to find.
While people who want to take on the initiative to create their own websites should be applauded, it can inhibit your company’s success. A professional knows the ins and outs of design, SEO, and how to help generate leads and sales. If you are interested in learning more about creating a professional site that works for your business, contact Brian Cozzi, Inc. for a consultation!
Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to choose from, it can also become a grueling task to determine which are really worth considering.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.