When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster.
Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality. The problem is that people frequently believe websites are simply comprised of a logo, color scheme, and text. If that were the case, anyone could do it.
What’s worse is that companies like Wix or GoDaddy offer appealing packages, promising to have your site up and running within minutes.
Keep in mind that real websites typically have more than five pages and do not look identical. These packages often generate zero leads, sales, or revenue because they are not tailored towards the company’s specific field. When website design is done correctly, it encompasses an entire process gauged around your company’s brand. A professional website designer essentially guides clients through the process, ensuring that only the best elements are used within the project.
Designers with extensive experience, such as Brian Cozzi, Inc., are not afraid to tell you when your blogs are lousy, if your content doesn’t make sense, or that your images are not high resolution enough to use. Take a back seat and listen to their advice. In the end, you will have a website that is unique, easy to use, and easy to find.
While people who want to take on the initiative to create their own websites should be applauded, it can inhibit your company’s success. A professional knows the ins and outs of design, SEO, and how to help generate leads and sales. If you are interested in learning more about creating a professional site that works for your business, contact Brian Cozzi, Inc. for a consultation!
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.