It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. Persuasion can help get a task done while making the other party believe that there is a significant benefit on their end. There are three simple steps involved when converting an individual’s way of thinking.
1. Grabbing Their Attention
This refers to enthusiastically drawing in a potential client and could result in something as basic as a phone call or meeting.
2. Keeping Them Engaged
Piggy-backing off of the first step, the goal is to ensure alertness and engagement while keeping interest high throughout the process.
3. Assigning a Task or Call to Action
Supplying information on appropriate next steps to take in the process as well as leading potential clients down the path of success.
In terms of website design, the act of persuasion translates to conversions. A client’s marketing goals should be used to create a custom design which will ultimately lead to increased website conversions. This often looks like a user-friendly site that is free from distraction and offers valuable content. Furthermore, compelling offers or a call to action will help close the deal.
Although this may seem like a basic concept, many sites lack the ability to grab attention, keep visitors engaged, and provide a clear and directional call to action. Luckily, with the right resources and help from experienced professionals at Brian Cozzi, Inc., it is something that can be easily fixed and provided with excellent results.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.