It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. Persuasion can help get a task done while making the other party believe that there is a significant benefit on their end. There are three simple steps involved when converting an individual’s way of thinking.
1. Grabbing Their Attention
This refers to enthusiastically drawing in a potential client and could result in something as basic as a phone call or meeting.
2. Keeping Them Engaged
Piggy-backing off of the first step, the goal is to ensure alertness and engagement while keeping interest high throughout the process.
3. Assigning a Task or Call to Action
Supplying information on appropriate next steps to take in the process as well as leading potential clients down the path of success.
In terms of website design, the act of persuasion translates to conversions. A client’s marketing goals should be used to create a custom design which will ultimately lead to increased website conversions. This often looks like a user-friendly site that is free from distraction and offers valuable content. Furthermore, compelling offers or a call to action will help close the deal.
Although this may seem like a basic concept, many sites lack the ability to grab attention, keep visitors engaged, and provide a clear and directional call to action. Luckily, with the right resources and help from experienced professionals at Brian Cozzi, Inc., it is something that can be easily fixed and provided with excellent results.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.