Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry. In this technology-driven era, a website is now a law firm’s new front door and many cases are generated through someone reviewing the content contained on these sites.
Prospects, clients, the media, and many other sources access these sites through virtue of effective search engine optimization, where they are weeded from high-level rankings containing information about lawyers, services they offer, and how they can assist. Interestingly enough, visitors to law firm sites spend nearly half their time looking specifically at attorney biographies. This gives insight onto what information should be front and center on the home page.
While many designers strive to create a home page that is structured so visitors can quickly find information and content they need, it should be noted that photos, success stories, contact information, and publications are just as important when devising a law firm website. A great looking home page means nothing if it doesn’t provide the information your audience is looking for.
Ongoing SEO efforts will always be imperative, but properly optimizing the site for Google, Bing, and other search engines is critical when creating the content for a law firm website. Blogs, social media links, and news items can aide in this process towards delivering fresh content and boosting rankings. Keep an eye out for advertisements promising to provide top rankings in return for hefty monthly fees.
Brian Cozzi, Inc. knows the importance of creating a website specifically for law firms. The main goal is to create a professional website that is not only SEO friendly, but contains proven strategies. The key to long-term success is the creation of a marketing strategy that focuses on new client obtainment. If you are looking for a beautiful website that attracts visitors and produces results, contact Brian Cozzi, Inc. today!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.