When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project. Unfortunately, many small businesses just think about the issues with their current site or promotion efforts. Rarely do they think ahead to what they want their outcome to be. Until this is accomplished, website designers are unable to provide feedback in relation to budget and timing. Let's examine the five most common Internet marketing goals and objectives.
Increased revenue is the number one digital marketing goal. This should come as no surprise. Yet often, clients do not provide a specific goal in this area. For example, narrowing it down to increased profits through a reduced sales cycle helps target the right tasks in the business campaign. This could be tackled through providing additional information on the site in order to better inform visitors before they reach out.
Branding is a good goal for businesses of all sizes, yet most small companies don’t think much of branding until a specific issue is encountered. The Internet is a great place filled with endless opportunities to increase brand awareness. In the event that this is your goal, your website could be tailored towards increased SEO efforts, social media usage, and local search directories.
Increased lead generation is a great Internet marketing goal because it is easily measurable. There are a number of software packages available to track the source of leads from origin to close. Especially in today’s multimedia-driven society, Internet leads tend to follow the sales funnel farther than any other source.
Product and Service Sales
The Internet is a great way to increase product or service sales. Working in conjunction with your website designer, you can target why sales are lower than their potential, which could potentially be related to site functionality or lack of inbound traffic. Regardless, it is a fixable issue that can narrow down the focus and plan of attack.
This is an area often overlooked. Visitor conversion is the process of turning site visitors into prospects for your sales or services. This goal can be accomplished through creating a strong web presence while navigating visitors towards what you’d like them to do upon arrival. Small design changes can have a huge impact on conversion rates.
While goals will vary based on each company’s individual situation as well as the products or services they offer, it is important to consider your target focus prior to launching a marketing campaign. Experts at Brian Cozzi, Inc. are highly trained in this area and will be able to walk you through the process in order to deliver top-notch work. Contact us today to get started!
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.