When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project. Unfortunately, many small businesses just think about the issues with their current site or promotion efforts. Rarely do they think ahead to what they want their outcome to be. Until this is accomplished, website designers are unable to provide feedback in relation to budget and timing. Let's examine the five most common Internet marketing goals and objectives.
Increased revenue is the number one digital marketing goal. This should come as no surprise. Yet often, clients do not provide a specific goal in this area. For example, narrowing it down to increased profits through a reduced sales cycle helps target the right tasks in the business campaign. This could be tackled through providing additional information on the site in order to better inform visitors before they reach out.
Branding is a good goal for businesses of all sizes, yet most small companies don’t think much of branding until a specific issue is encountered. The Internet is a great place filled with endless opportunities to increase brand awareness. In the event that this is your goal, your website could be tailored towards increased SEO efforts, social media usage, and local search directories.
Increased lead generation is a great Internet marketing goal because it is easily measurable. There are a number of software packages available to track the source of leads from origin to close. Especially in today’s multimedia-driven society, Internet leads tend to follow the sales funnel farther than any other source.
Product and Service Sales
The Internet is a great way to increase product or service sales. Working in conjunction with your website designer, you can target why sales are lower than their potential, which could potentially be related to site functionality or lack of inbound traffic. Regardless, it is a fixable issue that can narrow down the focus and plan of attack.
This is an area often overlooked. Visitor conversion is the process of turning site visitors into prospects for your sales or services. This goal can be accomplished through creating a strong web presence while navigating visitors towards what you’d like them to do upon arrival. Small design changes can have a huge impact on conversion rates.
While goals will vary based on each company’s individual situation as well as the products or services they offer, it is important to consider your target focus prior to launching a marketing campaign. Experts at Brian Cozzi, Inc. are highly trained in this area and will be able to walk you through the process in order to deliver top-notch work. Contact us today to get started!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.