Our bodies contain DNA, which is the genetic material that houses how we will look and function. When discussing marketing, a logo could be comparable to DNA as it is the fundamental component behind a brand, establishing the look and feel for all marketing efforts. It contains a unique combination of typography, color, shape, and other elements that represents the core of a business.
A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose. Logo design is a long-term investment and the first step towards creating a solid brand.
One of the biggest mistakes that a business can make is falling for the popular discounted logo design tactic. There are a wealth of advertisements that promise brand new logos for your company starting at a nominal fee. Unfortunately, these statements are completely false. Instead, your logo may end up being a mash of stock emblems with your company name incorporated. You could face a number of potential downfalls including.
A logo that does not convey your company’s purpose, culture, or target audience.
A color scheme that is stock.
A lack of overall uniqueness.
Illegal with copyright infringements.
Professional graphic designers who understand the cohesion of fonts, colors, and shapes are able to provide a quality logo specifically tailored to your brand. If you are expecting the price point of false advertisers, with designs beginning at $5, think again. Expect to pay hundreds, even thousands, for a design. The additional costs go towards the design effort and rounds of adjustments and alterations.
If you have just started a business or need a refresh for your logo, Brian Cozzi, Inc. has extensive experience in delivering logos that are not only pleasing to you, but your target market as well. Remember, a great logo is essential in providing meaningful interactions that reinforce your brand.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.