Our bodies contain DNA, which is the genetic material that houses how we will look and function. When discussing marketing, a logo could be comparable to DNA as it is the fundamental component behind a brand, establishing the look and feel for all marketing efforts. It contains a unique combination of typography, color, shape, and other elements that represents the core of a business.
A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose. Logo design is a long-term investment and the first step towards creating a solid brand.
One of the biggest mistakes that a business can make is falling for the popular discounted logo design tactic. There are a wealth of advertisements that promise brand new logos for your company starting at a nominal fee. Unfortunately, these statements are completely false. Instead, your logo may end up being a mash of stock emblems with your company name incorporated. You could face a number of potential downfalls including.
A logo that does not convey your company’s purpose, culture, or target audience.
A color scheme that is stock.
A lack of overall uniqueness.
Illegal with copyright infringements.
Professional graphic designers who understand the cohesion of fonts, colors, and shapes are able to provide a quality logo specifically tailored to your brand. If you are expecting the price point of false advertisers, with designs beginning at $5, think again. Expect to pay hundreds, even thousands, for a design. The additional costs go towards the design effort and rounds of adjustments and alterations.
If you have just started a business or need a refresh for your logo, Brian Cozzi, Inc. has extensive experience in delivering logos that are not only pleasing to you, but your target market as well. Remember, a great logo is essential in providing meaningful interactions that reinforce your brand.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.