Client testimonials are essential for establishing credibility and a sense of stability. Additionally, they provide a boost to your conversion of new customers. According to WikiJob, when site visitors are able to see feedback from satisfied customers, sales increased by approximately 34 percent. But it isn’t enough to simply publish these testimonials. There are clever ways you can go about it to help grow your business.
Change Up Testimonial Placement: There are two locations that tend to be most successful for placement of client testimonials. This includes product pages themselves and in the website’s sidebar.
Match Prospects With Previous Customers: Testimonials need to be relevant for your sales prospects. Generic feedback won’t leave the same impression that relevant, well-tailored testimonials will.
Cherry-Pick Product Reviews: When building your page, you may want to think about which reviews are worth publishing and which are not. Don’t silence negative clients, but instead try to focus on reviews that are as personal as possible.
Incorporate Multimedia: To counteract the impersonal nature of an online review, consider publishing video testimonials or leverage existing channels such as YouTube.
Whether you are a website manager for a brand or a business owner, it pays to get creative with testimonials. This builds your reputation and leads to increased success. Brian Cozzi, Inc. knows the importance of generating a brand identity and how to incorporate specific components into your website to earn customer’s trust. Contact us to learn more about how we can address your specific needs today!
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.