Blogs and articles geared towards search engine optimization are an essential part of social media management. Studies have shown that sharing at least one blog per week can help drive traffic and lead to more client conversions. Through regularly posting fresh content via your website or various social media outlets, you can easily introduce potential customers to your brand.
With that being said, there are major differences between having a professional SEO company devise content versus trying to create the content yourself. Quality content doesn’t consist of just a bunch of words thrown on a page. SEO writing takes on a strategic approach. Let’s explore the tricks of the trade.
In order to tailor your blog content to ensure it shows up high on rankings, you will want to research what keywords and phrases people are searching for. If you are going to post content, it is essential to ensure major search engines take notice of your effort.
Utilize Primary Words:
If there is a specific phrase or word that is most commonly searched for, take advantage by utilizing it throughout key areas of your article such as the title, first sentence, and last sentence. This helps the content stand out and ultimately lead to more traffic.
Post Relevant Content:
People enjoy reading information that is relevant to their specific needs. Providing advice or tips in your area of expertise is a great start. Furthermore, discussing news related to your business or services can inform individuals and enable them to contact you.
Word Count Counts:
While 100 words of fresh content is better than no content at all, search engines tend to give preference to longer blogs and articles. Ideally, you should aim for between 400 and 600 words. If you want to compete with more in-depth content, search engines look for at least 2,000 words.
Writing blogs and articles is only the first step towards SEO content creation. The final step includes linking the content to a number of hubs that will serve as online public relations. Whether that consists of professional profiles such as LinkedIn and Google+ or more laid back outlets like Facebook, sharing fresh content is essential towards improving your search ranks.
Professionals at Brian Cozzi, Inc. are highly familiar with this process and specialize in both SEO as well as social media management. You can’t afford to delay the improvement of your brand image. Contact us today for more information on SEO content generation.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.