The main purpose of an infographic is to simplify a complicated or rather boring subject into an engaging experience. A successful infographic creates visualizations that engage the audience enough to make the marketing message more memorable in nature.
A large-scale study analyzed over 2,000 visualizations from publications and websites. These visualizations were devised into categories consisting of charts, colors, human-recognizable objects, and visual density. Participants were asked to watch a steam of images and determine whether an image had been shown before.
The findings were surprising, showing that bar graphs and charts did poorly since they all look relatively similar. On the contrary, images that contained things such as animals, people, shoes, bottles, and other items tended to be the most memorable. Three main points from the findings were also noteworthy including:
1. The more color, the better. People are more likely to remember color-rich images.
2. Images that had a high level of clutter also tended to be remembered the most.
3. Infographics with circles and rounded corners, versus bars or lines ranked high.
Overall, content marketing is not only cost effective, but is a great way to generate brand growth year-after-year. Infographics can quickly relay messages to your audience without requiring heavy reading. According to Customer Magnetism, infographics are 30 times more likely to be read than text articles. Furthermore, they grow traffic an average of 12 percent more than without their use.
Once you have created an infographic, you can measure its success in a number of ways. Search Engine Optimization success can be determined through an increase in inbound links. Also, social media buzz can be deciphered through the amount of new followers, sharing, and fans on sites such as Facebook, Twitter, LinkedIn, Instagram, and many more.
If you are ready to create appealing infographics to add to your website or social media hubs, contact Brian Cozzi, Inc. where we can guide you through the design process and help navigate marketing strategu. We strive to create a wide variety of marketing collateral that can inspire and delight.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.