Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task. The following tactics will help you reach this goal.
1. Connect With Influencers
Having influencers that can help market your business creates significant exposure including being featured on blogs as well as social media platforms. Influencers tend to have high engagement rates with targeted audiences, so ensure that they fall into the same niche as your company. A great way to connect with influencers is by evaluating current customers who love your products and services.
2. Take Professional Photos
The greatest way to grab a reader’s attention is through visual content. Photographs tend to make a powerful statement, so professional photos can help you get featured easier than having amateur content. With the increase in quality of cell phone cameras, it may be tempting to save money through simply snapping away, but professional photography cannot be overlooked. Partner with a local photographer that also wants publicity for reduced fees in order to save on costs.
3. Send Out Samples
Forbes reports that media coverage tends to be elicited through samples. Depending on your specific business, this could consist of products or a free service. Choose carefully, as this will provide the first impression of what your company has to offer. Through creating this meaningful connection, individuals who have a high impact on media coverage can turn into your ally in the future.
4. Utilize 'Help A Reporter'
Help A Reporter (HARO) offers journalists a database of sources that can be used for upcoming stories. Reporters who need expert advice on a subject can submit a media query or search the database. This is an excellent way to get media coverage and is relatively simple. When signing up with this database, you will receive frequent emails that may not be relevant. Only respond to those that pertain to your business field.
Press coverage is a great goal for any small business and with a little hard work, your business could be featured too. Generate buzz through giving out samples, looking professional, utilizing reporter resources, and connecting with influencers. For more information on how to increase your chances of press exposure, contact a professional at Brian Cozzi, Inc.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.