Videos can bring your business to life through grabbing the viewer’s attention. According to Wyzowl, 61% of businesses have started using video content marketing. This trend has progressed rapidly and will reach new heights in the near future. With video marketing being one of the newest additions to the promotion toolbox, you may still have your doubts. Keep in mind that video is one of the most versatile and profitable digital marketing tools available. Let’s look at key guidelines to maximize the effectiveness of your online videos.
Keep It Short
The average attention span is approximately eight seconds. This means that the shorter the video, the better. You want to grab your viewer’s attention to keep them entertained. While longer videos can be effective in certain cases, in general videos should be no more than two minutes long.
Aim for Quality
There is nothing worse than watching a video with poor sound and picture quality. Use a good microphone and record in high-resolution 720p or HD, which has a resolution of 1280x720. Utilizing video hosting sites such as YouTube or Vimeo also keeps your website loading faster and can act as an SEO tactic.
Steer Away From Autoplay
Setting your video to launch as soon as the page loads can deter many customers, prompting them to leave your site. Give viewers a click-to-play control over videos. The only exception to this is for videos on a landing page, where you have a specific message to deliver in a limited amount of time.
Include A Call To Action
Grabbing the viewer’s attention with a great video is only half the battle. Include a strong call to action to take the prospect to the next step. This could include a simple statement such as “sign up now for a free trial”, “fill out the form to find out how we can assist”, or “take me to the products page”.
Keep up with the ever-changing digital landscape through investing in cutting-edge forms of content such as video marketing. Brian Cozzi, Inc. aims to deliver superior content in the most distinctive way possible. With extensive videography incorporated into many websites and marketing campaigns, they understand the importance of keeping up with current tactics. Contact us to learn more about how to deliver what consumers want, when they want it, and how they want it!
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.