The American dream is to own your own business, whether that consists of opening a store or starting a restaurant. The goal is to turn a passion into a career, however many people are held back by the fear they won’t be able to manage it successfully. There are a number of challenges that small business owners may face but through taking a leap of faith and becoming savvy, you too can make your dream come true. One of the biggest problems that small business owners have is marketing. This includes getting the word out about their new business or attracting customers to an existing one. Below we will discuss how small business owners can master marketing.
Define Your 'Unique Value Proposition'
Your business will inevitably face competition, so take the time to outline your unique value proposition and what sets you apart from your competitors. Become informed through signing up for industry newsletters, reading publications, and participating in events. Additionally, you will want to determine your target audience and what they want. This will help you define the unique benefit you are providing for your consumers.
Maximize Your Online Presence
There are various marketing channels to consider, but the most efficient and cost-effective are online. Make sure your web design is consistent with your brand and easy to navigate. In addition to listing products and services, consider adding a blog to your website and build your presence on social media as well as review sites like Yelp. Whether you’re communicating through your website, blog, social media, or review sites, keep a consistent voice.
Converse With Your Audience
Social media is the easiest way to get the word out about your business and build relationships. Facebook, Instagram, and LinkedIn all serve a very different purpose, so think about the kind of content you want to post. Create a schedule to ensure you are posting regularly and incorporate key elements of your business along with the targeted industry. Brian Cozzi, Inc. has helped numerous clients develop a social media marketing plan and offers blog services to increase their presence.
Regardless of how big or small your business may be, every owner can use the tools available to market successfully. Small business owners can be their own CMO through learning and developing a keen awareness of their industry landscape. Brian Cozzi, Inc. has extensive experience in building social media presence and developing brand identity. To learn more, contact us for a consultation today!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.