The American dream is to own your own business, whether that consists of opening a store or starting a restaurant. The goal is to turn a passion into a career, however many people are held back by the fear they won’t be able to manage it successfully. There are a number of challenges that small business owners may face but through taking a leap of faith and becoming savvy, you too can make your dream come true. One of the biggest problems that small business owners have is marketing. This includes getting the word out about their new business or attracting customers to an existing one. Below we will discuss how small business owners can master marketing.
Define Your 'Unique Value Proposition'
Your business will inevitably face competition, so take the time to outline your unique value proposition and what sets you apart from your competitors. Become informed through signing up for industry newsletters, reading publications, and participating in events. Additionally, you will want to determine your target audience and what they want. This will help you define the unique benefit you are providing for your consumers.
Maximize Your Online Presence
There are various marketing channels to consider, but the most efficient and cost-effective are online. Make sure your web design is consistent with your brand and easy to navigate. In addition to listing products and services, consider adding a blog to your website and build your presence on social media as well as review sites like Yelp. Whether you’re communicating through your website, blog, social media, or review sites, keep a consistent voice.
Converse With Your Audience
Social media is the easiest way to get the word out about your business and build relationships. Facebook, Instagram, and LinkedIn all serve a very different purpose, so think about the kind of content you want to post. Create a schedule to ensure you are posting regularly and incorporate key elements of your business along with the targeted industry. Brian Cozzi, Inc. has helped numerous clients develop a social media marketing plan and offers blog services to increase their presence.
Regardless of how big or small your business may be, every owner can use the tools available to market successfully. Small business owners can be their own CMO through learning and developing a keen awareness of their industry landscape. Brian Cozzi, Inc. has extensive experience in building social media presence and developing brand identity. To learn more, contact us for a consultation today!
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