Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.
Voice Search – Approximately twenty percent of searches are devised through voice, and this is expected to grow. Not only do consumers utilize their phones to complete this action, but they also use other modes such as tablets, remotes, and interactive home devices. This means that there will ultimately be longer and more sophisticated search phrases.
Accelerated Mobile Pages – AMP was designed to generate fast mobile pages. Essentially it is an HTML page that is stripped-down to be super lightweight. It is predicted that AMP will increase in its adoption as well as requirements by major search engines. While traditionally geared towards major enterprises, it is now being utilized by mid-market and small businesses.
HTTPS and SSL Websites – Hyper Text Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL) websites ensures that all communications between browsers and sites are encrypted. This can protect highly confidential information that is relayed such as banking and shopping components. It is now becoming the gold standard and may soon be required.
Mobile Friendliness – Many desktop websites have begun to revamp in order to ensure that they are mobile friendly. While this used to be an option, it may be required moving forward. Since users are beginning to search more on mobile than desktop, Google has begun switching to mobile first indexing.
Overall, the technical aspects of SEO cannot be ignored. Website developers are essential in executing key technologies like AMP and SSL. It is important to hire a company, such as Brian Cozzi, Inc., that have a clear understanding of SEO tactics while being able to deliver premium speed and performance. Contact us today to learn more!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.