When it comes to marketing, a company logo could be compared to DNA; the material that houses information about how a living cell will look and function. A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, enabling viewers to remember the organization.
Generally, a logo includes a combination of typography, color, shape, and form that represents the core of a business’s brand and could be considered the starting point for all things that follow. A strong logo is distinctive and intuitive, with the ability to quickly convey purpose and support the overall business strategy. It is a long-term investment into your business.
Professional designs start with discovery and multiple rounds of review, followed by a variety of file types and branding guides containing a selection of fonts and colors. There are five elements to keep in mind when hiring a professional logo designer in order to end up with something that is not only pleasing to the eye but also targets your market.
The more complex the design, the harder it is for an individual’s mind to remember it. Keep it simple and allow it to remain meaningful. Think about major corporations such as Nike, Apple, and Facebook.
Selecting the right font for your business is one of the most important steps in logo creation. This will carry over into your website and other marketing products so choose one that is distinctive.
This aspect of a logo should be considered carefully as they can have a big impact on overall accessibility in digital display. Furthermore, color can create and emotional response that should be tied to your products and services.
You want to generate a logo that can easily be remembered. The intention is to imprint your brand and make a long-term impression such as organizations like McDonald’s, Coca Cola, and Ford.
Since your logo will be used across a multitude of mediums including business cards, stationary, websites, and social media, ensure that the design can accommodate all forms of usage.
A quality logo should not come from an auto-generated site that contains a mash up of stock emblems and your company’s name. It needs to be designed by a professional graphic design team at Brian Cozzi, Inc. who understands the importance of cohesion between fonts, colors, and shapes. This is the difference between a $5 stock design and a few hundred to thousand dollar custom graphic.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.