Before we jump into the design semantics of a logo, we must first understand the main purpose behind this imperative feature of your brand. A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority. One of the biggest misconceptions businesses have is that a logo describes the business and leads to sales. On the contrary, a logo identifies and derives meaning from the quality of what it symbolizes.
A good logo is not only distinctive, but it is practical and simple in form, leading to conveyance of the intended message. Those without a background in logo design often wonder what is so difficult about creating a good logo. When you only see the end result of a designer’s efforts, creation can appear to be a simple task. This is quite the opposite. A good logo takes thought, creativity, and a combination of elements, following a process that meets the needs of the client. Let’s examine the typical process that a professional logo designer follows.
Design Brief – The first part of the process involves conducting an interview or questionnaire with a client to obtain the design brief.
Research – During the second phase, information related to the industry and competitors is researched.
Reference – Once the industry’s history is obtained, compare logo designs that have been successful with current styles and trends.
Conceptualization – During this stage, logo design concepts are developed around the design brief and research. This requires the imagination to evolve and help ideas mature.
Revisions –Throughout the design process, many revisions will take place. Unlike the simplistic ads that promise a unique, low price logo, true design involves numerous changes.
Presentation – Logos should be presented in context, allowing clients to clearly visualize their brand identity.
Delivery – The last part of the process involves delivering appropriate files to the client and providing any additional support.
As mentioned, a good logo is distinctive, practical, graphic, and simple in form. The price generally depends on the complexity of the design as well as the level of research required and how big the business is. When choosing a logo designer, keep an eye out for their experience and proven success, testimonials, strength of portfolio, completion timeframe, and level of communication. Professionals at Brian Cozzi, Inc. have extensive knowledge in logo design accompanied by a portfolio showcase. For more information and to begin your design process, contact us today!
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.