Before we jump into the design semantics of a logo, we must first understand the main purpose behind this imperative feature of your brand. A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority. One of the biggest misconceptions businesses have is that a logo describes the business and leads to sales. On the contrary, a logo identifies and derives meaning from the quality of what it symbolizes.
A good logo is not only distinctive, but it is practical and simple in form, leading to conveyance of the intended message. Those without a background in logo design often wonder what is so difficult about creating a good logo. When you only see the end result of a designer’s efforts, creation can appear to be a simple task. This is quite the opposite. A good logo takes thought, creativity, and a combination of elements, following a process that meets the needs of the client. Let’s examine the typical process that a professional logo designer follows.
Design Brief – The first part of the process involves conducting an interview or questionnaire with a client to obtain the design brief.
Research – During the second phase, information related to the industry and competitors is researched.
Reference – Once the industry’s history is obtained, compare logo designs that have been successful with current styles and trends.
Conceptualization – During this stage, logo design concepts are developed around the design brief and research. This requires the imagination to evolve and help ideas mature.
Revisions –Throughout the design process, many revisions will take place. Unlike the simplistic ads that promise a unique, low price logo, true design involves numerous changes.
Presentation – Logos should be presented in context, allowing clients to clearly visualize their brand identity.
Delivery – The last part of the process involves delivering appropriate files to the client and providing any additional support.
As mentioned, a good logo is distinctive, practical, graphic, and simple in form. The price generally depends on the complexity of the design as well as the level of research required and how big the business is. When choosing a logo designer, keep an eye out for their experience and proven success, testimonials, strength of portfolio, completion timeframe, and level of communication. Professionals at Brian Cozzi, Inc. have extensive knowledge in logo design accompanied by a portfolio showcase. For more information and to begin your design process, contact us today!
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.