Before we jump into the design semantics of a logo, we must first understand the main purpose behind this imperative feature of your brand. A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority. One of the biggest misconceptions businesses have is that a logo describes the business and leads to sales. On the contrary, a logo identifies and derives meaning from the quality of what it symbolizes.
A good logo is not only distinctive, but it is practical and simple in form, leading to conveyance of the intended message. Those without a background in logo design often wonder what is so difficult about creating a good logo. When you only see the end result of a designer’s efforts, creation can appear to be a simple task. This is quite the opposite. A good logo takes thought, creativity, and a combination of elements, following a process that meets the needs of the client. Let’s examine the typical process that a professional logo designer follows.
Design Brief – The first part of the process involves conducting an interview or questionnaire with a client to obtain the design brief.
Research – During the second phase, information related to the industry and competitors is researched.
Reference – Once the industry’s history is obtained, compare logo designs that have been successful with current styles and trends.
Conceptualization – During this stage, logo design concepts are developed around the design brief and research. This requires the imagination to evolve and help ideas mature.
Revisions –Throughout the design process, many revisions will take place. Unlike the simplistic ads that promise a unique, low price logo, true design involves numerous changes.
Presentation – Logos should be presented in context, allowing clients to clearly visualize their brand identity.
Delivery – The last part of the process involves delivering appropriate files to the client and providing any additional support.
As mentioned, a good logo is distinctive, practical, graphic, and simple in form. The price generally depends on the complexity of the design as well as the level of research required and how big the business is. When choosing a logo designer, keep an eye out for their experience and proven success, testimonials, strength of portfolio, completion timeframe, and level of communication. Professionals at Brian Cozzi, Inc. have extensive knowledge in logo design accompanied by a portfolio showcase. For more information and to begin your design process, contact us today!
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.