The print world is a lot more complex than most think. With an abundance of proofs, color correction, press checks, and papers to choose from, it can be difficult to determine what print method is best. Additionally, those who are unfamiliar with the field may be unsure of the difference between offset and digital. For the novel printers, let’s review some important facts to know when designing and printing in 2017.
Digital printing is a term used to describe the technology that links printing processes to computers. While there are various technologies available, the main types of machines fall under the HP Indigo or Dry Toner banners. While the HP Indigo is unarguably superior when it comes to print quality, Dry Toner is closing the gap in terms of enhancement. Another aspect of digital printing that is imperative to understand is that digitally certified paper is generally advised.
Improvements in digital printing mean that newer machines can produce similar print results to offset printing. Additionally, digital printing is a much simpler process. Without the need for plates or mixing ink, the final print can be delivered much faster than through its predecessor. Furthermore, with no set-up costs, no minimum print quantities, no plate costs, and the ability for digital machines to conduct inline finishes such as binding, the cost and turnaround times are significantly reduced.
The boom in digital print has allowed the ability to incorporate special effects such as white ink and Pantone colors, UV red invisible ink, clear varnish, gloss effects, and raised ink. Furthermore, for those who are environmentally conscious, digital printing means less waste due to the elimination of films, plates, and photo chemicals. Regardless of what your objective may be, newer technology has created endless possibilities. Brian Cozzi, Inc. provides digital print services to clients for a variety of projects and needs. Whether you are generating business cards for your company or creating brochures, we will work with you to get the job done.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.