The digital marketing field is constantly plagued with the terms “mobile web design” and “content marketing”. A common challenge is how to combine content marketing strategies and mobile design without sacrificing one for the other. There are a number of restrictions that are imposed by small screens, but this doesn’t mean your website has to suffer.
The way in which the world accesses content on the Internet is constantly evolving, forcing businesses to change as well. Mobile users are impatient and on the go, so it is important to anticipate the user’s needs to present your products and services in innovative ways.
A design that is properly integrated and mobile responsive accommodates for enhanced user experiences. It is now more important than ever for a company to combine mobile design and content marketing. A website that performs well on any device whether it is a desktop, tablet, or mobile phone, can help gain new customers.
Brian Cozzi, Inc. can properly integrate a responsive design and content marketing strategy for your business. With experience in marketing, web design, and web development, our seamless process optimizes the user experience on your website, enabling consumers to easily find what they are looking for and subsequently leading to more website conversions.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.