Content marketing is a complex process. Content creation is more than just writing words and placing them within a web page or blog post. The process should be integrated with SEO as well as social media. It requires creativity and a focus on objectives and tasks. Essentially, it is a delicate balance that should be carefully thought out.
Most individuals are now using social media, reading blogs, subscribing to newsletters, and sharing high-quality content with others. The overall problem isn’t the creation of amazing content; it is the ability to generate content consistently while sustaining it over time. According to CoSchedule, conversion rates are six times higher for businesses that use content marketing. There are systems your company can employ to increase the results gained from content creation. Let’s examine the steps below.
Step 1: Assess Categories Where Content Creation Could Improve
You must understand why your business is creating content before you begin. This is where you evaluate the inner-workings of a company and identify all areas that could benefit. The most common include consumer education, marketing and blogging, creating systems and processes, and employee training.
Step 2: Brainstorm Topics for Each Category
This is the part where you begin to brainstorm content that could be created for each identified category. For example, ideas for marketing and blogging could include special articles teaching people about the company’s services, areas of specialty, new trends in the industry, and how individuals can get the most out of their investment from the business.
Step 3: Devise a Content Creation Plan
Many businesses start out with consistent content then slowly fade out the process. In order to keep things moving, identify your top priorities, determine how it will be created, and designate time frames. Remember that it is always better to produce content less frequently that is of high quality than publishing mediocre content often.
The more content you publish, the more traffic your business will generate. Get creative and explore other options outside of articles. Video, audio, interviews, infographics, and numerous other options can be more enticing to your audience. Brian Cozzi, Inc. has long-standing success in creating sustainable content in order to draw in more traffic. If you want to leave the creation process to professionals, contact us today!
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.