Content marketing is a complex process. Content creation is more than just writing words and placing them within a web page or blog post. The process should be integrated with SEO as well as social media. It requires creativity and a focus on objectives and tasks. Essentially, it is a delicate balance that should be carefully thought out.
Most individuals are now using social media, reading blogs, subscribing to newsletters, and sharing high-quality content with others. The overall problem isn’t the creation of amazing content; it is the ability to generate content consistently while sustaining it over time. According to CoSchedule, conversion rates are six times higher for businesses that use content marketing. There are systems your company can employ to increase the results gained from content creation. Let’s examine the steps below.
Step 1: Assess Categories Where Content Creation Could Improve
You must understand why your business is creating content before you begin. This is where you evaluate the inner-workings of a company and identify all areas that could benefit. The most common include consumer education, marketing and blogging, creating systems and processes, and employee training.
Step 2: Brainstorm Topics for Each Category
This is the part where you begin to brainstorm content that could be created for each identified category. For example, ideas for marketing and blogging could include special articles teaching people about the company’s services, areas of specialty, new trends in the industry, and how individuals can get the most out of their investment from the business.
Step 3: Devise a Content Creation Plan
Many businesses start out with consistent content then slowly fade out the process. In order to keep things moving, identify your top priorities, determine how it will be created, and designate time frames. Remember that it is always better to produce content less frequently that is of high quality than publishing mediocre content often.
The more content you publish, the more traffic your business will generate. Get creative and explore other options outside of articles. Video, audio, interviews, infographics, and numerous other options can be more enticing to your audience. Brian Cozzi, Inc. has long-standing success in creating sustainable content in order to draw in more traffic. If you want to leave the creation process to professionals, contact us today!
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.