Building a brand can be an intimidating endeavor. But first, let's define exactly what "branding" is. To break it down in simplest terms, a brand is created through focusing on what makes your company, products, and services different from the rest. Branding builds an expectation about the company services or products. It is everything the public thinks it knows about your company.
Once you know what makes your business different, articulate this to the world through your logo, website, social media marketing, and all other aspects of your company. At the core should be a message focused around the brand. Think about some major companies like Google, Apple, and Nike. They simplify the customer experience, ultimately driving results and creating value.
In addition to strengthening customer loyalty, keeping things simple drives positive word of mouth. Businesses are able to innovate and deliver excellent customer service while clients have better overall experiences. Through reducing the complexity of your businesses marketing efforts, it opens doors for leaner and more impactful branding campaigns.
Let’s evaluate the three main components of simplistic marketing and what they mean depending on the medium in which your brand may choose to express.
Consider a song that you may have heard which left a significant impact on you. Most likely, it was not the entire song in length but rather only a few words. Simplistic content can provide a similar effect through short posts, articles, or taglines to communicate a message. Individuals are spending less time reading content overall, so in order to retain their attention, keep messages short and sweet.
Simplistic visual advertising uses minimal images to tell a story about a brand, including its products and services. When limiting the amount of visual clutter that is exposed to consumers, their eyes can be drawn directly to the desired focal point, increasing the overall impression. Think of some major brands that utilize a single symbol to express their company such as Google and Apple.
There has been a significant increase in the use of video since the proliferation of YouTube and other media outlets. This can be a great way to showcase your brand but make sure you keep things short and narrative-driven. The last thing you want is for potential clients to click on a video, only to close the screen right away once eyeing the ten-minute time frame.
Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time. Seek to designate your product or service in such a way that individuals believe their search is over. At Brian Cozzi, Inc., we specialize in digital marketing and have a wealth of knowledge related to brand development. Contact us today to learn more about our services.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.