Building a brand can be an intimidating endeavor. But first, let's define exactly what "branding" is. To break it down in simplest terms, a brand is created through focusing on what makes your company, products, and services different from the rest. Branding builds an expectation about the company services or products. It is everything the public thinks it knows about your company.
Once you know what makes your business different, articulate this to the world through your logo, website, social media marketing, and all other aspects of your company. At the core should be a message focused around the brand. Think about some major companies like Google, Apple, and Nike. They simplify the customer experience, ultimately driving results and creating value.
In addition to strengthening customer loyalty, keeping things simple drives positive word of mouth. Businesses are able to innovate and deliver excellent customer service while clients have better overall experiences. Through reducing the complexity of your businesses marketing efforts, it opens doors for leaner and more impactful branding campaigns.
Let’s evaluate the three main components of simplistic marketing and what they mean depending on the medium in which your brand may choose to express.
Consider a song that you may have heard which left a significant impact on you. Most likely, it was not the entire song in length but rather only a few words. Simplistic content can provide a similar effect through short posts, articles, or taglines to communicate a message. Individuals are spending less time reading content overall, so in order to retain their attention, keep messages short and sweet.
Simplistic visual advertising uses minimal images to tell a story about a brand, including its products and services. When limiting the amount of visual clutter that is exposed to consumers, their eyes can be drawn directly to the desired focal point, increasing the overall impression. Think of some major brands that utilize a single symbol to express their company such as Google and Apple.
There has been a significant increase in the use of video since the proliferation of YouTube and other media outlets. This can be a great way to showcase your brand but make sure you keep things short and narrative-driven. The last thing you want is for potential clients to click on a video, only to close the screen right away once eyeing the ten-minute time frame.
Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time. Seek to designate your product or service in such a way that individuals believe their search is over. At Brian Cozzi, Inc., we specialize in digital marketing and have a wealth of knowledge related to brand development. Contact us today to learn more about our services.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.