Building a brand can be an intimidating endeavor. But first, let's define exactly what "branding" is. To break it down in simplest terms, a brand is created through focusing on what makes your company, products, and services different from the rest. Branding builds an expectation about the company services or products. It is everything the public thinks it knows about your company.
Once you know what makes your business different, articulate this to the world through your logo, website, social media marketing, and all other aspects of your company. At the core should be a message focused around the brand. Think about some major companies like Google, Apple, and Nike. They simplify the customer experience, ultimately driving results and creating value.
In addition to strengthening customer loyalty, keeping things simple drives positive word of mouth. Businesses are able to innovate and deliver excellent customer service while clients have better overall experiences. Through reducing the complexity of your businesses marketing efforts, it opens doors for leaner and more impactful branding campaigns.
Let’s evaluate the three main components of simplistic marketing and what they mean depending on the medium in which your brand may choose to express.
Consider a song that you may have heard which left a significant impact on you. Most likely, it was not the entire song in length but rather only a few words. Simplistic content can provide a similar effect through short posts, articles, or taglines to communicate a message. Individuals are spending less time reading content overall, so in order to retain their attention, keep messages short and sweet.
Simplistic visual advertising uses minimal images to tell a story about a brand, including its products and services. When limiting the amount of visual clutter that is exposed to consumers, their eyes can be drawn directly to the desired focal point, increasing the overall impression. Think of some major brands that utilize a single symbol to express their company such as Google and Apple.
There has been a significant increase in the use of video since the proliferation of YouTube and other media outlets. This can be a great way to showcase your brand but make sure you keep things short and narrative-driven. The last thing you want is for potential clients to click on a video, only to close the screen right away once eyeing the ten-minute time frame.
Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time. Seek to designate your product or service in such a way that individuals believe their search is over. At Brian Cozzi, Inc., we specialize in digital marketing and have a wealth of knowledge related to brand development. Contact us today to learn more about our services.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.