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Brian Cozzi

Brian Cozzi

Creative Director

bc@briancozzi.com (630) 945-7773
Mobile (630) 945-7773
Address 150 S. Wacker Dr. Suite 2400
Chicago, IL 60606

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Utilizing Facebook for Business Marketing

Social Media Marketing

December 16, 2016

Utilizing Facebook for Business Marketing

Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed.

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Creating Mobile Content Marketing Strategies

Internet Marketing

December 9, 2016

Creating Mobile Content Marketing Strategies

The way in which the world accesses content on the Internet is constantly evolving, forcing businesses to change as well. Mobile users are impatient and on the go, so it is important to anticipate the user’s needs to present your products and services in innovative ways.

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Secrets of Successful Infographics

Internet Marketing

December 2, 2016

Secrets of Successful Infographics

The main purpose of an infographic is to simplify a complicated or rather boring subject into an engaging experience. A successful infographic creates visualizations that engage the audience enough to make the marketing message more memorable in nature.

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Converting Your Desktop Website to Mobile

Mobile Development

November 25, 2016

Converting Your Desktop Website to Mobile

Mobile devices have taken over desktops, making it necessary for designers to keep mobile components in mind. Website design should be thought of with mobile features in mind first, as it is easier to scale up than scale a desktop down.

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A Look Into Brand Logos With Hidden Messages

Branding & Identity

November 18, 2016

A Look Into Brand Logos With Hidden Messages

A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business.

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How To Ignite Your Audience With Your Website

Internet Marketing

November 11, 2016

How To Ignite Your Audience With Your Website

A website can look slick, with amazing products and services. You can implement multiple marketing campaigns, but without some key components, your site may not thrive. While ramping up popularity with your website isn’t always easy, there are various strategies to get people talking.

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How Secure is Your Website?

Website Security

November 4, 2016

How Secure is Your Website?

While technology is constantly on the rise, a main problem that continues to exist is concerns with security. Information is stolen on a daily basis and subsequently used to send spam messages, open backdoors to systems, damage computers, and steal private material.

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Web Design for Search Engine Optimization

Search Engine Optimization

October 28, 2016

Web Design for Search Engine Optimization

The best way to increase your website traffic is through optimizing it for major search engines such as Google and Bing. Search Engine Optimization (SEO) starts as soon as a web page is being designed.

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The Impact of Blogging for Your Business

Internet Marketing

October 21, 2016

The Impact of Blogging for Your Business

Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time.

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Perfecting the Art of Mobile Navigation

Mobile Development

October 14, 2016

Perfecting the Art of Mobile Navigation

A great way to ensure a satisfactory user experience is through focusing on mobile navigation. Seamless navigation enables consumers to easily find what they are looking for and subsequently leads to more conversions.

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Ways to Harness Social Media for Your Brand

Social Media Marketing

October 7, 2016

Ways to Harness Social Media for Your Brand

Social media now consumes daily life and it is not just reserved for teens and young adults. Adults and grandparents are also beginning to create their own profiles on common sites such as Facebook, Instagram, LinkedIn, and many more.

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The Scoop on Local Search Engine Optimization

Search Engine Optimization

September 30, 2016

The Scoop on Local Search Engine Optimization

If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences.

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Successful Internet Marketing is Driven by Goals

Internet Marketing

September 16, 2016

Successful Internet Marketing is Driven by Goals

When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project.

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Top Signs You Need a New Website

Website Design

September 9, 2016

Top Signs You Need a New Website

Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At Brian Cozzi, Inc., website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments by business owners that have become not only humorous, but also painfully accurate.

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Creating an Exceptional Customer Experience With Your Website

Website Design

September 2, 2016

Creating an Exceptional Customer Experience With Your Website

Years ago, customer contact and service delivery were limited to store fronts and physical products. In today’s multimedia society, client relations exist in both the physical and digital world. Creating exceptional customer experience digitally comes with a great deal of new challenges.

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Principles of Effective Website Design

Website Design

August 26, 2016

Principles of Effective Website Design

The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest.

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The Ideal Website Home Page

Website Design

August 19, 2016

The Ideal Website Home Page

The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction.

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Branding: Simplicity is Best

Branding & Identity

August 12, 2016

Branding: Simplicity is Best

Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time.

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Attracting Site Visitors Through Corporate Blogging

Search Engine Optimization

August 5, 2016

Attracting Site Visitors Through Corporate Blogging

A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.

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Logo Design: A Fundamental Component of Branding & Marketing

Branding & Identity

July 22, 2016

Logo Design: A Fundamental Component of Branding & Marketing

A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, enabling viewers to remember the organization.

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The Necessity of a Mobile Friendly Website

Mobile Development

July 15, 2016

The Necessity of a Mobile Friendly Website

If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon.

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The Art of Persuasion: Increasing Site Conversions

Internet Marketing

July 8, 2016

The Art of Persuasion: Increasing Site Conversions

It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. There are three simple steps involved when converting an individual’s way of thinking.

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Common Business Development Mistakes to Avoid

Business Development

July 1, 2016

Common Business Development Mistakes to Avoid

Throughout the development of your business, there are numerous basic but often fatal mistakes that are frequently made, even by professionals who have been in the trade for quite some time. Here are the most common mistakes to avoid during the business development phase.

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Protecting Your Website From Hackers

Website Security

February 5, 2016

Protecting Your Website From Hackers

Protecting your company from hackers requires a tight net of website security that must be consistently updated. You cannot keep hackers away using old hacker prevention techniques that are not proven to work. Hackers are updating their craft every day, and you must find ways to prevent information loss or theft when your website is attacked.

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5 Stages of Launching a Business

Business Development

January 4, 2016

5 Stages of Launching a Business

Launching a business is a big project that happens in many stages. There are weeks or months of planning ahead to make sure that the business will be healthy in the long term. Below are the five stages every business owner goes through in order to successfully launch their business.

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Why Your Website Defines Your Business

Website Design

December 11, 2015

Why Your Website Defines Your Business

If you were a lawyer and went to court wearing sweatpants and a holey t-shirt, there is a good chance nobody would take you seriously. Your clients would likely request new counsel. The point is, image does matter. It's not the only thing, but it does matter. Your personal image is important to your clients, but so is your business image.

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10 Ways To Improve Website Search Rankings

Search Engine Optimization

November 27, 2015

10 Ways To Improve Website Search Rankings

Creating a website is step one. Getting your website to rank well in Google's search results is the never-ending effort -- more of a challenge! Fortunately, you don't have to spend big money or be a technical guru to boost your site's ranking. Let's look at some simple ways to ramp up your website's search ability.

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Is Your Website Loading Slowly?

Website Design

October 19, 2015

Is Your Website Loading Slowly?

We've all been there! You click onto a new web page, and for several seconds your cursor runs in a circle on a blank screen. Slowly, the page begins to load. But it feels like forever, even if only a few moments. What can be done to help with this issue? Below are some generalized pointers to get you on the fast track to faster loading speeds.

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Web Hosting Made Easy

Website Hosting

September 25, 2015

Web Hosting Made Easy

Owning and operating a website has become incredibly easy to do. Brian Cozzi, Inc. now offers several distinct and easy to use options for anyone looking to own a website. It is common for a new website owner to think that all hosting options are the same, which is completely false. With such a wide variety of hosting options available, the task of picking a particular service can seem daunting to any website owner.

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4 Essentials Every Business Must Have

Business Development

July 17, 2015

4 Essentials Every Business Must Have

Businesses today need to be quick to get ahead. Whereas at one time the big were eating the small -- the fast are now eating the slow. Those who are fast have certain characteristics; they are strategic, organized, and understand their priorities.

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Beware of the Mobilegeddon!

Mobile Development

April 17, 2015

Beware of the Mobilegeddon!

Mobilegeddon is part of the popular lexicon to describe Google’s updated search algorithm. It is also a wakeup call for examining the mobile traffic side of business and the importance of setting up a mobile site or a responsive website as mobile device usage surges.

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Why SSL? The Purpose of using SSL Certificates

Website Security

March 9, 2015

Why SSL? The Purpose of using SSL Certificates

Implementing a SSL certificate, or a Secure Sockets Layer certificate is a way to ensure the safety and privacy of your users and potential customers. SSL certificates offer a number of benefits and advantages over other websites that choose not to install and utilize a verified certificate themselves.

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Has Your Business Gone Mobile?

Mobile Development

January 30, 2015

Has Your Business Gone Mobile?

The invention of smart phones has completely revolutionized the way people live and communicate. When friends meet for coffee and have a discussion, the moment something is questioned, either party can pull out their phone, perform a quick search, and find the information they need almost instantly. This sort of 'information on the go' mindset has become a standard part of day to day life in the world today, and has had a phenomenal influence on the business world.

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How to Involve Social Media with Your Business

Social Media Marketing

December 3, 2014

How to Involve Social Media with Your Business

Social media marketing is an important part of any modern-day marketing mix. Getting your brand online and interacting with customers through social media can increase brand awareness, create lasting relationships, and can consistently gain your company new leads. It’s important for businesses to have a basic understanding of how to create social media marketing campaigns if they wish to get the most out of their marketing budget.

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What is Branding?

Branding & Identity

June 9, 2014

What is Branding?

Potential customers who never think of your business are unlikely to pay you a visit. However, the art creating an image in the minds of customers is more challenging than many imagine; how do you make your company more memorable? Perhaps the most powerful technique is to focus on your company's branding.

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Social Media: Why Does My Business Need It?

Social Media Marketing

May 30, 2014

Social Media: Why Does My Business Need It?

You might be getting tired of hearing about social media, but you have to realize that it won't be going anywhere anytime soon. Social media isn't just for personal use anymore, either; countless businesses have discovered the advantages of a social media marketing campaign, and more are following behind every day. If you haven't started a social media campaign for your business yet, you should consider the many benefits of doing so.

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