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Brian Cozzi

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Who We Are: An Imperative Component to Any Website

Business Development

August 25, 2017

Who We Are: An Imperative Component to Any Website

A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.

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Top 3 Components of an Unsuccessful Blog

Search Engine Optimization

August 18, 2017

Top 3 Components of an Unsuccessful Blog

There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.

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5 Ways Graphic Design Can Help Your Business

Branding & Identity

August 11, 2017

5 Ways Graphic Design Can Help Your Business

Good design is good business. Investing in your company’s image and branding is a strategy that will pay off in the long-term. While it may be easy to toss graphic design to the wayside, consumers can tell the difference, which is why investing in quality professionals who are experienced in graphic design is essential.

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Keeping Your Business Safe From Cyber Attacks

Website Security

August 4, 2017

Keeping Your Business Safe From Cyber Attacks

According to Statista, an estimated 1.61 billion people across the globe purchase goods online. This relays to trillions of dollars in annual retail sales. Given this data, most businesses have taken advantage of the online market in order to maximize profits. A major concern that many online businesses face is cyber attacks and hackers. But fear not, there are plenty of ways you can protect your business online.

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Website Fails Your Business is Making

Business Development

July 28, 2017

Website Fails Your Business is Making

In today’s technologically advanced society, a website for your business is a necessity. Unfortunately, many businesses make significant mistakes that inhibit the connection with customers and hinder sales. If your business currently has a website that is out-of-date or experiencing any of the aforementioned problems, it is time to call in the professionals.

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The Future of UX Design

Website Design

July 21, 2017

The Future of UX Design

Design is made for people. That being said, you cannot understand good design if you do not understand your audience. User experience is the essence of design, which prioritizes needs in every aspect of a product experience. UX designers must look beyond interfaces and address the big picture, which requires meeting user needs and expectations.

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Managing Your Online Identity

Branding & Identity

July 14, 2017

Managing Your Online Identity

Most of us have turned to Google and searched our name at one point in time. Don’t let your social media or online presence keep you from a new opportunity. There is significant value that lies in your first impression. You must look good, act professionally, and put your best self out there. It is essential to do everything within your power to minimize flaws and rid anything that is potentially damaging.

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Marketing Mastery for Small Businesses

Internet Marketing

July 7, 2017

Marketing Mastery for Small Businesses

The American dream is to own your own business, whether that consists of opening a store or starting a restaurant. The goal is to turn a passion into a career, however many people are held back by the fear they won’t be able to manage it successfully. There are a number of challenges that small business owners may face but through taking a leap of faith and becoming savvy, you too can make your dream come true.

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The Laws of Social Media Marketing

Social Media Marketing

June 30, 2017

The Laws of Social Media Marketing

Social media marketing can help elevate your audience and customer base drastically, but getting started can be challenging. It is imperative that you understand social media marketing fundamentals from maximizing quality to increasing online entry points.

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Showcasing Testimonials for Your Business

Branding & Identity

June 23, 2017

Showcasing Testimonials for Your Business

Client testimonials are essential for establishing credibility and a sense of stability. Additionally, they provide a boost to your conversion of new customers. According to WikiJob, when site visitors are able to see feedback from satisfied customers, sales increased by approximately 34 percent. But it isn’t enough to simply publish these testimonials. There are clever ways you can go about it to help grow your business.

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Creating an Engaging Digital Experience

Internet Marketing

June 16, 2017

Creating an Engaging Digital Experience

Websites must have a multifunctional design in order to be effective. It should improve user acquisition, heighten engagement, and help your business retain customers. Your design team thinks of it as a combination of science, psychology, and art where each element creates an interactive experience that engages the target audience.

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Online Business 101: Growth Tactics

Business Development

June 9, 2017

Online Business 101: Growth Tactics

eCommerce is exploding and many startups are beginning to establish their online stores. While this may seem simple with all the DIY tutorials and business tools available, it is easier said than done. It is essential to make sure all the elements for your online success are in place.

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Avoiding the Duplicate Content Downfall

Search Engine Optimization

June 2, 2017

Avoiding the Duplicate Content Downfall

The term “duplicate content” or “duplicate content penalty” is a term frequently used by Internet marketing gurus. This refers to the idea that having content on your website that is similar to existing content on the Internet, will cause your site to perform poorly within search engines such as Google and Bing.

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The 7 Deadly Sins of Intranet Design

Business Development

May 26, 2017

The 7 Deadly Sins of Intranet Design

Intranet designs are intended to help employees within an organization reach higher levels of productivity, motivation, and communication. While intranet tools and programs come and go, if the design falls into one of these debilitating categories, it can impact employee morale and ultimately increase the overall costs.

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Increasing Content Quality: Strategies for Top Performance

Search Engine Optimization

May 19, 2017

Increasing Content Quality: Strategies for Top Performance

While some try to compete using shear volume through pumping out mass articles, it is not necessarily the most practical approach. Content that intrigues readers is what top search engines, such as Google and Bing, pick up.

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Effective Logo Design: Vital Tips

Branding & Identity

May 12, 2017

Effective Logo Design: Vital Tips

A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority.

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Facebook Marketing Tips for Time Management

Social Media Marketing

May 5, 2017

Facebook Marketing Tips for Time Management

On average, marketers spend one to five hours per week on Facebook. This time has gradually increased due to companies spending more resources creating content and responding to customer queries. This doesn’t have to be the same scenario is your case. With a few tricks and tools, you can achieve more with Facebook marketing in less time.

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Video Marketing Trends to Know for the Upcoming Year

Branding & Identity

April 28, 2017

Video Marketing Trends to Know for the Upcoming Year

Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends.

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Outdated eCommerce Strategies to Eliminate

Internet Marketing

April 21, 2017

Outdated eCommerce Strategies to Eliminate

Using outdated eCommerce strategies is a hard habit to break, but can lead to an abundance of trouble. It is easy to grow complacent when your current eCommerce tactics are making a profit. While most people become uneasy with change, it is essential to constantly re-evaluate your approach.

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Top Trends Shaping Mobile Development

Mobile Development

April 14, 2017

Top Trends Shaping Mobile Development

Mobile applications have officially taken over. The future of mobile application development promises to see the continuing emergence of new, cutting-edge techniques and tools accompanied by growth in traditional technologies.

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Website Design Twenty Years Down the Line

Website Design

April 7, 2017

Website Design Twenty Years Down the Line

Generally speaking, new technological innovations and wide-range adoption take approximately twenty to thirty years before they are accepted as the new norm. When society references the “next big thing”, it has usually been around for quite some time within limited circles.

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Digital Printing: New Age Technology

Branding & Identity

March 31, 2017

Digital Printing: New Age Technology

The print world is a lot more complex than most think. With an abundance of proofs, color correction, press checks, and papers to choose from, it can be difficult to determine what print method is best.

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How Social Media Management is Imperative for Your Business

Social Media Marketing

March 24, 2017

How Social Media Management is Imperative for Your Business

Many companies have the belief that social media management is a meaningless task that utilizes unnecessary funds. In a down economy, the first budget that is generally cut is marketing efforts, unless the company is forward-thinking and understands how vital this component is for their business.

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Internet Vs. Intranet Design: Exploring The Difference

Business Development

March 17, 2017

Internet Vs. Intranet Design: Exploring The Difference

The majority of external websites on the Internet are designed to capture an audience and maximize conversion time. The goal is to draw users deep into the website and intrigue their curiosity with relevant and interesting information. By contrast, intranet sites are designed to be viewed by audiences inside an organization and are hidden from the larger World Wide Web.

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SEO Content Creation: Professional vs. Self-Directed

Search Engine Optimization

March 10, 2017

SEO Content Creation: Professional vs. Self-Directed

Blogs and articles geared towards search engine optimization are an essential part of social media management. Studies have shown that sharing at least one blog per week can help drive traffic and lead to more client conversions. Through regularly posting fresh content via your website or various social media outlets, you can easily introduce potential customers to your brand.

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Custom Online Tools You Need For Your Restaurant

Business Development

March 3, 2017

Custom Online Tools You Need For Your Restaurant

As society begins to rely more and more on technology to fulfil their everyday needs, it is important to incorporate this into your business in order for your restaurant to really thrive. There are a few online tools that can be created and customized by your website designer to not only save countless hours of time, but to also take your restaurant to the next level.

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Major SEO Changes to Expect in Upcoming Years

Search Engine Optimization

February 24, 2017

Major SEO Changes to Expect in Upcoming Years

Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. As technology continues to evolve, SEO changes are expected to adapt as well.

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Millennial Branding: Emergence of Simplistic Logo Designs

Branding & Identity

February 17, 2017

Millennial Branding: Emergence of Simplistic Logo Designs

We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living.

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Mastering Mobile eCommerce

Mobile Development

February 10, 2017

Mastering Mobile eCommerce

Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.

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The Importance of Website Maintenance for Your Business

Website Design

February 3, 2017

The Importance of Website Maintenance for Your Business

Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public.

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Top Marketing Tips to Help Promote Your Brand on Instagram

Social Media Marketing

January 27, 2017

Top Marketing Tips to Help Promote Your Brand on Instagram

Although it seems fairly straightforward, there are specific ways that you can improve your Instagram marketing to gain followers on a steady and consistent basis. The more people you can connect with, the larger your audience for your products and services.

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Working Towards Common Goals: Building an Enterprise Intranet

Business Development

January 20, 2017

Working Towards Common Goals: Building an Enterprise Intranet

In today’s technology-driven society, many businesses have their own intranet. An intranet portal is an Internet only accessible to those within the company’s internal network. While it is widely thought of as a component only utilized within large enterprises, a company of any size can benefit from an intranet portal as well.

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Content Creation: The Interworking of Your Mind

Internet Marketing

January 13, 2017

Content Creation: The Interworking of Your Mind

Most individuals are now using social media, reading blogs, subscribing to newsletters, and sharing high-quality content with others. The overall problem isn’t the creation of amazing content; it is the ability to generate content consistently while sustaining it over time.

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The Hidden Problems of DIY Websites

Website Design

January 6, 2017

The Hidden Problems of DIY Websites

Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality.

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The Art of Creating a Successful Law Firm Website

Website Design

December 30, 2016

The Art of Creating a Successful Law Firm Website

Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry.

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Strong Logos: The Genetic Makeup of Your Marketing Efforts

Branding & Identity

December 23, 2016

Strong Logos: The Genetic Makeup of Your Marketing Efforts

A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose.

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Utilizing Facebook for Business Marketing

Social Media Marketing

December 16, 2016

Utilizing Facebook for Business Marketing

Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed.

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Creating Mobile Content Marketing Strategies

Internet Marketing

December 9, 2016

Creating Mobile Content Marketing Strategies

The way in which the world accesses content on the Internet is constantly evolving, forcing businesses to change as well. Mobile users are impatient and on the go, so it is important to anticipate the user’s needs to present your products and services in innovative ways.

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Secrets of Successful Infographics

Internet Marketing

December 2, 2016

Secrets of Successful Infographics

The main purpose of an infographic is to simplify a complicated or rather boring subject into an engaging experience. A successful infographic creates visualizations that engage the audience enough to make the marketing message more memorable in nature.

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Converting Your Desktop Website to Mobile

Mobile Development

November 25, 2016

Converting Your Desktop Website to Mobile

Mobile devices have taken over desktops, making it necessary for designers to keep mobile components in mind. Website design should be thought of with mobile features in mind first, as it is easier to scale up than scale a desktop down.

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A Look Into Brand Logos With Hidden Messages

Branding & Identity

November 18, 2016

A Look Into Brand Logos With Hidden Messages

A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business.

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How To Ignite Your Audience With Your Website

Internet Marketing

November 11, 2016

How To Ignite Your Audience With Your Website

A website can look slick, with amazing products and services. You can implement multiple marketing campaigns, but without some key components, your site may not thrive. While ramping up popularity with your website isn’t always easy, there are various strategies to get people talking.

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How Secure is Your Website?

Website Security

November 4, 2016

How Secure is Your Website?

While technology is constantly on the rise, a main problem that continues to exist is concerns with security. Information is stolen on a daily basis and subsequently used to send spam messages, open backdoors to systems, damage computers, and steal private material.

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Web Design for Search Engine Optimization

Search Engine Optimization

October 28, 2016

Web Design for Search Engine Optimization

The best way to increase your website traffic is through optimizing it for major search engines such as Google and Bing. Search Engine Optimization (SEO) starts as soon as a web page is being designed.

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The Impact of Blogging for Your Business

Internet Marketing

October 21, 2016

The Impact of Blogging for Your Business

Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time.

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Perfecting the Art of Mobile Navigation

Mobile Development

October 14, 2016

Perfecting the Art of Mobile Navigation

A great way to ensure a satisfactory user experience is through focusing on mobile navigation. Seamless navigation enables consumers to easily find what they are looking for and subsequently leads to more conversions.

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Ways to Harness Social Media for Your Brand

Social Media Marketing

October 7, 2016

Ways to Harness Social Media for Your Brand

Social media now consumes daily life and it is not just reserved for teens and young adults. Adults and grandparents are also beginning to create their own profiles on common sites such as Facebook, Instagram, LinkedIn, and many more.

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The Scoop on Local Search Engine Optimization

Search Engine Optimization

September 30, 2016

The Scoop on Local Search Engine Optimization

If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences.

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Successful Internet Marketing is Driven by Goals

Internet Marketing

September 16, 2016

Successful Internet Marketing is Driven by Goals

When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project.

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Top Signs You Need a New Website

Website Design

September 9, 2016

Top Signs You Need a New Website

Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At Brian Cozzi, Inc., website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments by business owners that have become not only humorous, but also painfully accurate.

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Creating an Exceptional Customer Experience With Your Website

Website Design

September 2, 2016

Creating an Exceptional Customer Experience With Your Website

Years ago, customer contact and service delivery were limited to store fronts and physical products. In today’s multimedia society, client relations exist in both the physical and digital world. Creating exceptional customer experience digitally comes with a great deal of new challenges.

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Principles of Effective Website Design

Website Design

August 26, 2016

Principles of Effective Website Design

The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest.

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The Ideal Website Home Page

Website Design

August 19, 2016

The Ideal Website Home Page

The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction.

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Branding: Simplicity is Best

Branding & Identity

August 12, 2016

Branding: Simplicity is Best

Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time.

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Attracting Site Visitors Through Corporate Blogging

Search Engine Optimization

August 5, 2016

Attracting Site Visitors Through Corporate Blogging

A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.

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Logo Design: A Fundamental Component of Branding & Marketing

Branding & Identity

July 22, 2016

Logo Design: A Fundamental Component of Branding & Marketing

A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, enabling viewers to remember the organization.

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The Necessity of a Mobile Friendly Website

Mobile Development

July 15, 2016

The Necessity of a Mobile Friendly Website

If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon.

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The Art of Persuasion: Increasing Site Conversions

Internet Marketing

July 8, 2016

The Art of Persuasion: Increasing Site Conversions

It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. There are three simple steps involved when converting an individual’s way of thinking.

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Common Business Development Mistakes to Avoid

Business Development

July 1, 2016

Common Business Development Mistakes to Avoid

Throughout the development of your business, there are numerous basic but often fatal mistakes that are frequently made, even by professionals who have been in the trade for quite some time. Here are the most common mistakes to avoid during the business development phase.

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Protecting Your Website From Hackers

Website Security

February 5, 2016

Protecting Your Website From Hackers

Protecting your company from hackers requires a tight net of website security that must be consistently updated. You cannot keep hackers away using old hacker prevention techniques that are not proven to work. Hackers are updating their craft every day, and you must find ways to prevent information loss or theft when your website is attacked.

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5 Stages of Launching a Business

Business Development

January 4, 2016

5 Stages of Launching a Business

Launching a business is a big project that happens in many stages. There are weeks or months of planning ahead to make sure that the business will be healthy in the long term. Below are the five stages every business owner goes through in order to successfully launch their business.

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Why Your Website Defines Your Business

Website Design

December 11, 2015

Why Your Website Defines Your Business

If you were a lawyer and went to court wearing sweatpants and a holey t-shirt, there is a good chance nobody would take you seriously. Your clients would likely request new counsel. The point is, image does matter. It's not the only thing, but it does matter. Your personal image is important to your clients, but so is your business image.

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10 Ways To Improve Website Search Rankings

Search Engine Optimization

November 27, 2015

10 Ways To Improve Website Search Rankings

Creating a website is step one. Getting your website to rank well in Google's search results is the never-ending effort -- more of a challenge! Fortunately, you don't have to spend big money or be a technical guru to boost your site's ranking. Let's look at some simple ways to ramp up your website's search ability.

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Is Your Website Loading Slowly?

Website Design

October 19, 2015

Is Your Website Loading Slowly?

We've all been there! You click onto a new web page, and for several seconds your cursor runs in a circle on a blank screen. Slowly, the page begins to load. But it feels like forever, even if only a few moments. What can be done to help with this issue? Below are some generalized pointers to get you on the fast track to faster loading speeds.

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Web Hosting Made Easy

Website Hosting

September 25, 2015

Web Hosting Made Easy

Owning and operating a website has become incredibly easy to do. Brian Cozzi, Inc. now offers several distinct and easy to use options for anyone looking to own a website. It is common for a new website owner to think that all hosting options are the same, which is completely false. With such a wide variety of hosting options available, the task of picking a particular service can seem daunting to any website owner.

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4 Essentials Every Business Must Have

Business Development

July 17, 2015

4 Essentials Every Business Must Have

Businesses today need to be quick to get ahead. Whereas at one time the big were eating the small -- the fast are now eating the slow. Those who are fast have certain characteristics; they are strategic, organized, and understand their priorities.

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Beware of the Mobilegeddon!

Mobile Development

April 17, 2015

Beware of the Mobilegeddon!

Mobilegeddon is part of the popular lexicon to describe Google’s updated search algorithm. It is also a wakeup call for examining the mobile traffic side of business and the importance of setting up a mobile site or a responsive website as mobile device usage surges.

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Why SSL? The Purpose of using SSL Certificates

Website Security

March 9, 2015

Why SSL? The Purpose of using SSL Certificates

Implementing a SSL certificate, or a Secure Sockets Layer certificate is a way to ensure the safety and privacy of your users and potential customers. SSL certificates offer a number of benefits and advantages over other websites that choose not to install and utilize a verified certificate themselves.

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Has Your Business Gone Mobile?

Mobile Development

January 30, 2015

Has Your Business Gone Mobile?

The invention of smart phones has completely revolutionized the way people live and communicate. When friends meet for coffee and have a discussion, the moment something is questioned, either party can pull out their phone, perform a quick search, and find the information they need almost instantly. This sort of 'information on the go' mindset has become a standard part of day to day life in the world today, and has had a phenomenal influence on the business world.

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How to Involve Social Media with Your Business

Social Media Marketing

December 3, 2014

How to Involve Social Media with Your Business

Social media marketing is an important part of any modern-day marketing mix. Getting your brand online and interacting with customers through social media can increase brand awareness, create lasting relationships, and can consistently gain your company new leads. It’s important for businesses to have a basic understanding of how to create social media marketing campaigns if they wish to get the most out of their marketing budget.

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What is Branding?

Branding & Identity

June 9, 2014

What is Branding?

Potential customers who never think of your business are unlikely to pay you a visit. However, the art creating an image in the minds of customers is more challenging than many imagine; how do you make your company more memorable? Perhaps the most powerful technique is to focus on your company's branding.

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Social Media: Why Does My Business Need It?

Social Media Marketing

May 30, 2014

Social Media: Why Does My Business Need It?

You might be getting tired of hearing about social media, but you have to realize that it won't be going anywhere anytime soon. Social media isn't just for personal use anymore, either; countless businesses have discovered the advantages of a social media marketing campaign, and more are following behind every day. If you haven't started a social media campaign for your business yet, you should consider the many benefits of doing so.

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