Having a blog on your business site has become the new norm. According to HubSpot, companies that have an active blog receive approximately 55% more website visitors and generate four time more leads. A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.
A blog is a great way to reach new prospects while staying in touch with existing clients and caters to the efforts of your search engine optimization (SEO) campaigns. Furthermore, it provides content that can easily be shared to social media outlets. With as little as four blogs per month, you can create endless opportunities for driving leads, sales, and revenue. There are four main components that you should consider when creating your corporate blog:
1. Integrate Your Blog Into the Website
Hosting your blog on a third party website is a big no no when it comes to corporate blogging. This significantly impacts your SEO efforts and hurts the overall branding of the company. Additionally, it tends to confuse website visitors when they jump from a business site to another site that looks different. The last thing you want to do is take traffic away from your website. Hire a professional at Brian Cozzi, Inc. who understands how to integrate a blog into your existing website seamlessly.
2. Appropriately Structure the Main Blog Page
Showing full articles on your main blog page can be overwhelming for users. Instead, show a list of blog post summaries and include an excerpt with featured images. This not only increases usability, but also is great for SEO. Ensure that the titles and images work well together, are appropriately placed, and have aesthetic appeal. Having one post with a large image and the next with a thumbnail isn’t going to work.
3. Write About Diverse Topics
Blogging is a great educational tool and informational for prospects as well as existing clients. This doesn’t mean you should continuously discuss only a small number of products or services your company offers. If you limit your blog posts to content only about you, it comes across as ego centric and boring. Focus on topics related to your industry and trends.
4. Use Keywords
Keywords drive SEO and should be included in all of your blog posts. When you select an article title and write content, intermittently include specified keywords so that potential readers and the world can find you. This could include services you offer or your company name. Think about main words that people would use to find your services when searching on the Internet.
It is reported that approximately 77% of Internet users read blogs and 52% of consumers say blogs have impacted their purchase decisions. Corporate blogging doesn’t have to include an abundance of your time. Seek out help from Brian Cozzi, Inc. to create and manage your company blog while also sharing your articles to social media sites.
Who We Are: An Imperative Component to Any Website
A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.