Having a blog on your business site has become the new norm. According to HubSpot, companies that have an active blog receive approximately 55% more website visitors and generate four time more leads. A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.
A blog is a great way to reach new prospects while staying in touch with existing clients and caters to the efforts of your search engine optimization (SEO) campaigns. Furthermore, it provides content that can easily be shared to social media outlets. With as little as four blogs per month, you can create endless opportunities for driving leads, sales, and revenue. There are four main components that you should consider when creating your corporate blog:
1. Integrate Your Blog Into the Website
Hosting your blog on a third party website is a big no no when it comes to corporate blogging. This significantly impacts your SEO efforts and hurts the overall branding of the company. Additionally, it tends to confuse website visitors when they jump from a business site to another site that looks different. The last thing you want to do is take traffic away from your website. Hire a professional at Brian Cozzi, Inc. who understands how to integrate a blog into your existing website seamlessly.
2. Appropriately Structure the Main Blog Page
Showing full articles on your main blog page can be overwhelming for users. Instead, show a list of blog post summaries and include an excerpt with featured images. This not only increases usability, but also is great for SEO. Ensure that the titles and images work well together, are appropriately placed, and have aesthetic appeal. Having one post with a large image and the next with a thumbnail isn’t going to work.
3. Write About Diverse Topics
Blogging is a great educational tool and informational for prospects as well as existing clients. This doesn’t mean you should continuously discuss only a small number of products or services your company offers. If you limit your blog posts to content only about you, it comes across as ego centric and boring. Focus on topics related to your industry and trends.
4. Use Keywords
Keywords drive SEO and should be included in all of your blog posts. When you select an article title and write content, intermittently include specified keywords so that potential readers and the world can find you. This could include services you offer or your company name. Think about main words that people would use to find your services when searching on the Internet.
It is reported that approximately 77% of Internet users read blogs and 52% of consumers say blogs have impacted their purchase decisions. Corporate blogging doesn’t have to include an abundance of your time. Seek out help from Brian Cozzi, Inc. to create and manage your company blog while also sharing your articles to social media sites.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.