A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business. On a day-to-day basis, the public is exposed to hundreds of different brand logos as well as subtle design features with hidden messages. Let’s examine some common brand logos with hidden messages below to give you ideas into how Brian Cozzi, Inc. can formulate your design.
FedEx prides themselves on their speed and delivery. If you look closely, you will be able to see how these factors are promoted in their logo through hiding an arrow between the “E” and “x”.
When examining Amazon’s logo, you will notice a yellow arrow that underlines from the “a” to the “z”. This illustrates the variety of products the site sells as well as a smile, representing customer satisfaction.
Founded in San Francisco, the blue lines in Cisco's logo represent an electromagnet as well as the iconic Golden Gate Bridge.
LG has a logo that seemingly looks like a face, made up of the letters of the brand. Furthermore, many individuals visualize a modified Pacman symbol within the logo.
Commonly known as F1, the white F and red pattern that signifies speed hides within it a 1. This exemplifies how well space can be utilized for design purposes.
Originally thought to be based on a rotating airplane propeller, BMW chose the official colors of the Bavarian Free State as its symbol. In 1929, BMW's first print ad featured the logo on an aircraft, which made people mistakenly think that the company's badge was connected with airplanes.
Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
Business Name vs. Trademark: What’s The Difference?
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.