Mobile applications are becoming more and more common and are a new standard for companies to operate via mobile devices. Mobile applications are different than a mobile website. Applications are downloaded and installed on your mobile device, rather than a page being rendered on a website within a browser. With nearly a million apps available on both iOS and Android app stores, mobile applications have come to the rescue enabling easy life.
When developing an app for the first time, there will be a lot of questions and even more trial and error scenarios. The first thing to do is put your idea down on paper. The more detail that you put in during this stage, the easier it will get later on. Once you have your app down on paper, look for prototyping tools on the Internet that will allow you to create a detailed mock-up and a subsequent company that can design and develop it for you.
Sounds simple enough, right? Unfortunately, that is not the case. There are many other obstacles you will encounter not only during the app creation, but following it. During the first creation of your product, it is essential to keep the costs low. This often means going through an outsourced provider who can provider a solid product quickly. Application development costs can range from a little as $3,000 to over $100,000 based on complexity.
The next step is determining whether or not the app is successful. According to Rahul Varshneya, a columnist for Forbes, you should give each app four to six months after launch to determine if it is successful. In the event that you struck gold during your first round, it is time to ramp up the marketing strategies to scale.
Once your application makes it to the app store, it won’t get users on its own. The top challenge facing mobile applications isn’t the design or development, it’s marketing and virality. You have to market yourself and tell consumers where to find it. The best form of publicity is through third-party endorsements. This could be in the form of tech bloggers, press coverage, or good ol’ word of mouth. Ensure that you pay close attention to reviews posted by app users and address those that may be negative. Use social networking resources to further market your app and spread the word. One of the more popular approaches recently is creating a one-minute promotional video that captures the essence of your app. This brings your message to life!
With all of these interworking components going on around the launch of a mobile application, it can be easy to lose track of measuring and analyzing the success metrics. Keep in mind that there is no such thing as a bug-free release. Even major applications such as Facebook and Instagram have their fair share. On top of that, ensure to monitor your app store rank along with trends in download growth.
While many individuals believe that mobile application development ends once it hits the app store, in reality, it encompasses a long road of continuous monitoring and updating. For individuals who are new to mobile application design and development, it would be wise to consult with professionals such as Brian Cozzi, Inc. in order to ensure the highest level of success.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.