The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest. Based on this information, let’s review the top principles of effective website design.
Pages Should Be Self-Explanatory
When developing your site, a top goal is to get rid of question marks. If the navigation of the site isn’t intuitive, it makes it more difficult for users to understand how to get from point A to point B. Through providing a clean structure and a balanced website design, it can help individuals easily navigate and grasp the idea behind your business.
Content Must Be Effectively Written
Website content should be geared toward your target audience’s preferences and browsing habits. Generally speaking, promotional writing, long text blocks, and exaggerated language are ignored. Instead, use short and concise phrases with a layout that can be easily scanned. Furthermore, plain and objective language that doesn’t sound like an advertisement can go a long way.
Keep Things Simple
Despite the fabulous design your site may have, users are looking for specific information that can easily be located. From a visitor standpoint, pure text without any advertisements is the best way to deliver information. Clearly present imperative content that provides a choice of options without confusing site users.
Test Your Site Early and Often
Crucial insights into site problems can be caught early if testing is done at the right time. When designing your website, ensure that it is tested, all issues are fixed, and it is re-tested. Gain a fresh perspective from individuals who are not a part of the development process.
If you are interested in creating a website that effectively relays important information to consumers, Brian Cozzi, Inc. has the knowledge and experience to do so. Our solutions are created to be user-friendly and make it easy to maintain your brand’s digital marketing image.
The Good, The Bad, The Ugly: A Step-by-Step Guide to Starting a Business
So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.